❖ Work collaboratively with the planning and creative teams to develop and execute digital
strategies to create effective digital strategies
❖ Provides regular two-way communication between the client and team, to provide strong team
representation and set proper client expectations
❖ Manage program execution and financial performance while ensuring that overall strategy is
sound and on point
❖ Ensure tactical alignment with stated goals, objectives and strategy
❖ Prioritize & set expectations on key deliverables
❖ Effectively manage projects to deliver on Cost, Quality, and Timing targets
❖ Compile and analyze search data and metrics and make decisions regarding campaign direction
❖ The incumbent should have the ability to compile and analyze search data and metrics and make
decisions regarding campaign direction
❖ He should be able to perform click through rate, conversion, spend and creative analysis to
identify growth/optimization opportunities
❖ Maintain schedule performance index and cost performance index
❖ Analyzing social media insights to guide future social media campaigns
What You Need:
❖ Deep Understanding of Technology Behind Search Engine, Google Webmaster Guidelines,
Search Friendly Websites, Google Penalties & Recovery and Photo shop
❖ Deep Knowledge of ON Page & OFF Page activities, SEO, search engine optimization and
factors that influence high rankings in Google
❖ Strong awareness on Google Algorithm Updates
❖ Ability to specify technical changes to technical/development teams
❖ Strong Knowledge of HTML & CMS Panels like Word Press; knowledge of PHP, Dream weaver,
FileZilla will be an added advantage.
❖ Expertise with Excel Reporting (Filters, Vlookup, Calculation Formulas, Pivot, Graph, Chart)
❖ Well Versed with web analytics and presentation tools
❖ Knowledge of Tech Tools : Firebug, Webmaster, Hoot-suite, Yoono, Google Page Speed,
GTMetrix, Alexa, Google Keyword Planner
❖ Excellent written and oral communication skills
