Performance Marketer – Paid Acquisition
Company: Zarvonis Ventures
Location: HSR Layout, Sector 7, Bengaluru, Karnataka
Experience: 3+ Years
Job Type: Full-Time
Work Mode: On-site
About the Role
Zarvonis Ventures is looking for an experienced Performance Marketer with 3+ years of hands-on experience in paid acquisition and growth marketing to manage, optimize, and scale campaigns across multiple digital products and applications.
In this role, you will independently manage performance marketing campaigns across Google Ads, Meta Ads, and other digital advertising platforms, while handling 4–5 applications simultaneously.
You will be responsible for the complete paid acquisition lifecycle — from campaign strategy and setup to audience targeting, budget management, creative testing, optimization, analytics, and reporting.
The ideal candidate is highly data-driven, performance-focused, and comfortable working in a fast-paced startup environment where experimentation and measurable results are key.
Key Responsibilities
- Plan, launch, manage, and optimize paid acquisition campaigns across 4–5 applications simultaneously.
- Manage campaigns across Google Ads, Meta Ads, and other relevant ad networks.
- Develop user acquisition strategies based on product goals, target audiences, and business objectives.
- Manage and optimize advertising budgets to maximize ROI and growth.
- Monitor and analyze key performance metrics including CPI, CPA, CAC, ROAS, CTR, conversion rates, and user retention.
- Conduct continuous A/B testing across audiences, creatives, ad copies, campaigns, bidding strategies, and funnels.
- Identify growth opportunities and proactively optimize campaigns based on performance data.
- Work closely with Product, Design, Content, and Creative teams to develop and improve high-performing ad creatives and campaigns.
- Analyze the complete user acquisition funnel and identify opportunities to improve conversion and retention.
- Track and evaluate campaign performance using tools such as Google Analytics, Mixpanel, AppsFlyer, or similar analytics and attribution platforms.
- Prepare regular performance reports and provide clear, actionable insights to stakeholders.
- Stay updated with the latest trends, tools, platform updates, and best practices in performance marketing and app growth.
- Experiment with new channels, audiences, creatives, and acquisition strategies to scale successful campaigns.
Requirements
- 3+ years of professional experience in Performance Marketing, Paid Acquisition, Growth Marketing, or a similar role.
- Strong hands-on experience with Google Ads and Meta Ads.
- Experience managing paid acquisition campaigns for consumer-facing apps, digital products, or mobile applications.
- Proven experience managing multiple campaigns/products simultaneously.
- Strong understanding of user acquisition, conversion funnels, attribution, and retention.
- Strong analytical skills with the ability to interpret campaign data and turn insights into actionable strategies.
- Experience with tools such as Google Analytics, Mixpanel, AppsFlyer, Firebase, or similar platforms.
- Strong understanding of performance marketing metrics such as CPI, CPA, CAC, ROAS, CTR, CVR, and retention.
- Ability to independently manage campaigns, budgets, testing, optimization, and reporting.
- Comfortable working in a fast-paced, target-driven startup environment.
- Strong communication, ownership, and problem-solving skills.
Good to Have
- Experience in app growth and mobile user acquisition.
- Experience with additional advertising platforms beyond Google and Meta.
- Knowledge of AI-powered marketing and creative optimization tools.
- Experience with creative testing and performance-driven content strategies.
- Understanding of App Store / Play Store conversion optimization (ASO).
- Experience working with attribution platforms and cohort/retention analysis.
- Experience scaling campaigns across different geographies or audience segments.
What Success Looks Like
In this role, success will be measured by your ability to:
- Scale user acquisition efficiently.
- Improve CPI, CPA, CAC, and ROAS.
- Increase the volume and quality of acquired users.
- Improve user conversion and retention.
- Identify winning audiences and creatives through continuous experimentation.
- Manage multiple applications effectively while maintaining strong campaign performance.
Why Join Zarvonis Ventures?
- Work across multiple digital products and applications.
- Take ownership of performance marketing and growth initiatives.
- Work closely with Product, Design, Content, and other teams.
- Opportunity to experiment with new platforms, technologies, and AI-powered marketing tools.
- Be part of a fast-paced environment where your work directly impacts product growth and business results.
If you are passionate about performance marketing, app growth, experimentation, and turning ad spend into measurable business outcomes, we would love to hear from you.
Apply now and join Zarvonis Ventures!
Pay: ₹600,000.00 - ₹1,000,000.00 per year
Benefits:
- Food provided
- Paid sick time
- Provident Fund
Work Location: In person
