Job Description: -
Position Summary:
As Marketing Lead you will own and execute Phenom Cloud’s global demand generation strategy across AMER and EMEA territories, with APAC expansion readiness built into future planning. You will drive multi-channel marketing campaigns, webinars, thought leadership initiatives, and marketing automation strategies to generate high-quality marketing-qualified leads for the SDR team.
Duties/Responsibilities:
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Own end-to-end global demand generation strategy across AMER and EMEA territories.
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Plan and manage webinar calendars, office hours, and thought leadership campaigns.
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Execute Account-Based Marketing (ABM) programmes targeting enterprise accounts.
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Manage LinkedIn Ads, Google Ads, and regional paid campaigns.
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Configure and optimise HubSpot marketing automation workflows and reporting.
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Drive SEO and LinkedIn brand growth initiatives.
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Collaborate with Content Writer and SDR teams for campaign execution.
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Manage co-marketing initiatives with Cornerstone OnDemand and Odoo (along with, any other future partnerships/alliances).
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Track and report CAC, CPL, MQL volume, and pipeline contribution metrics.
Skills/Requirements:
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7–8+ years of B2B demand generation or pipeline marketing experience.
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Strong experience with HubSpot Marketing Hub and automation workflows.
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Hands-on experience with LinkedIn Campaign Manager and Google Ads.
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Strong understanding of B2B lead lifecycle and MQL/SQL frameworks.
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Experience managing global marketing campaigns across multiple regions.
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Excellent English communication and project management skills.
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Experience with webinar marketing and virtual event campaigns.
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Strong analytical and reporting capabilities.
Benefits:
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Opportunity to work with a global HR Technology specialist company.
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Exposure to enterprise HR technology and AI-powered transformation projects.
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Collaborative and fast-paced global marketing environment.
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Career growth opportunities within international demand generation leadership.
