Job Summary
The Sales Manager is responsible for leading the dealership's passenger vehicle sales operations, achieving sales targets, managing the sales team, ensuring customer satisfaction, and driving profitability. The role involves developing sales strategies, monitoring performance, managing customer relationships, and ensuring compliance with manufacturer and dealership standards.
Key ResponsibilitiesSales & Revenue Management
- Achieve monthly, quarterly, and annual vehicle sales targets.
- Develop and implement sales strategies to increase market share and profitability.
- Monitor daily sales activities and conversion ratios.
- Drive retail, corporate, fleet, and exchange sales opportunities.
- Ensure achievement of dealership KPIs and OEM objectives.
Team Leadership
- Recruit, train, coach, and motivate sales executives.
- Conduct regular performance reviews and sales meetings.
- Set individual sales targets and monitor performance.
- Develop succession plans and career growth opportunities for team members.
Customer Relationship Management
- Ensure exceptional customer experience throughout the sales process.
- Handle escalated customer complaints and resolve issues promptly.
- Maintain high customer satisfaction (CSI) scores.
- Build and maintain relationships with key customers and corporate clients.
Business Development
- Identify new market opportunities and customer segments.
- Develop local marketing initiatives and promotional campaigns.
- Collaborate with finance, insurance, and marketing teams to maximize sales opportunities.
- Establish partnerships with corporate organizations and institutions.
Inventory & Process Management
- Monitor vehicle inventory and coordinate with stock and logistics teams.
- Ensure optimal stock levels and model mix.
- Maintain compliance with dealership and manufacturer sales processes.
- Ensure accurate documentation and timely vehicle deliveries.
Reporting & Analysis
- Prepare sales forecasts, MIS reports, and performance dashboards.
- Analyze market trends, competitor activities, and customer feedback.
- Track profitability, conversion rates, and sales productivity metrics.
- Present business performance reports to senior management.
Qualifications
- Bachelor's degree in Business Administration, Marketing, Commerce, or related field.
- MBA preferred.
Experience
- 5–10 years of automobile sales experience.
- Minimum 2–3 years in a supervisory or managerial role within a passenger vehicle dealership.
- Experience with brands such as Maruti Suzuki, Hyundai, Tata Motors, Mahindra, Kia, Toyota, Honda, Volkswagen, or similar OEMs is preferred.
Skills & Competencies
- Strong leadership and team management skills.
- Excellent negotiation and closing abilities.
- Strong customer relationship management skills.
- Knowledge of automotive retail operations and dealership management systems.
- Proficiency in MS Office and CRM software.
- Analytical and problem-solving abilities.
- Excellent communication and presentation skills.
Key Performance Indicators (KPIs)
- Vehicle sales volume achievement.
- Gross profit per vehicle.
- Team productivity and conversion ratio.
- Customer Satisfaction Index (CSI).
- Finance and insurance penetration.
- Exchange and corporate sales performance.
- Market share growth.
Compensation
- Fixed salary plus performance-based incentives.
- Additional benefits as per company policy (PF, insurance, bonuses, etc.).
Work Environment
- Full-time, dealership-based role.
- Requires regular interaction with customers, OEM representatives, and dealership staff.
- May involve weekend work and participation in sales events and exhibitions.
Pay: ₹50,000.00 - ₹55,000.00 per month
Work Location: In person
