About the Role
We are looking for a creative, analytical and result-oriented SEO & Digital Marketing Executive to manage and grow the online presence of an emerging startup.
The candidate will be responsible for developing and executing SEO and digital marketing strategies to improve website visibility, increase organic traffic, generate relevant leads and strengthen the brand's online presence.
This is an excellent opportunity for someone who wants to take ownership of SEO and digital marketing activities in a growing startup environment.
Key Responsibilities
SEO
- Develop and implement effective on-page and off-page SEO strategies.
- Conduct keyword research and identify relevant search opportunities.
- Optimize website pages, content, meta titles, meta descriptions, headings and internal linking.
- Perform regular website SEO audits and identify technical SEO issues.
- Improve website rankings and organic search visibility.
- Build and manage high-quality backlinks through ethical link-building practices.
- Monitor keyword rankings, organic traffic and overall SEO performance.
- Conduct competitor and market research to identify SEO opportunities.
- Work on local SEO and Google Business Profile optimization where required.
- Identify opportunities to improve website content and search engine visibility.
Content & Online Marketing
- Plan and coordinate SEO-focused content for the website and blog.
- Create content briefs based on keyword research and search intent.
- Coordinate with writers or create basic SEO-friendly content when required.
- Develop strategies to increase organic traffic and user engagement.
- Support social media marketing activities and online brand promotion.
- Assist in planning and executing digital marketing campaigns.
- Explore new channels and opportunities for customer and brand acquisition.
Analytics & Reporting
- Monitor website performance using Google Analytics and Google Search Console.
- Track organic traffic, keyword rankings, clicks, impressions and conversions.
- Prepare regular SEO and digital marketing performance reports.
- Analyze campaign and website data and recommend improvements.
- Stay updated with Google algorithm updates and current SEO best practices.
Key Performance Indicators (KPIs)
- Growth in organic website traffic.
- Improvement in targeted keyword rankings.
- Increase in Google Search impressions and clicks.
- Growth in relevant organic leads and website enquiries.
- Improvement in website visibility and search presence.
- Successful execution of SEO and digital marketing initiatives.
- Growth in overall online brand presence.
Candidate Requirements
- Bachelor's degree in Marketing, Digital Marketing, Communications or a related field preferred.
- 1–3 years of experience in SEO and Digital Marketing.
- Strong understanding of on-page, off-page and technical SEO.
- Experience with keyword research and SEO tools.
- Knowledge of Google Search Console and Google Analytics.
- Basic understanding of website structure and SEO-friendly content.
- Good analytical and problem-solving skills.
- Strong written communication skills.
- Ability to work independently and take ownership of assigned responsibilities.
- Candidates with startup or e-commerce/platform experience will be preferred.
Preferred Skills
- SEO
- Digital Marketing
- Keyword Research
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Link Building
- Content Marketing
- Google Search Console
- Google Analytics
- Local SEO
- Competitor Analysis
- SEO Reporting
- Social Media Marketing
Why Join Us?
- Opportunity to work with an emerging startup.
- Opportunity to take ownership of SEO and digital marketing activities.
- Hands-on experience across SEO, content and online marketing.
- Growth-oriented and collaborative work environment.
- Opportunity to contribute directly to the growth of a new digital platform.
Pay: ₹10,226.24 - ₹20,000.00 per month
Work Location: In person
