Job Title: Social Media Marketing Intern
Department: Marketing / Digital Marketing
Location: Zirakpur
Internship Duration: [3 / 6 Months]
About the Role
We are seeking a creative and enthusiastic Social Media Marketing Intern to join our marketing team. The intern will assist in managing social media platforms, creating engaging content, and supporting digital marketing campaigns. This role offers hands-on experience in social media management, content creation, brand promotion, and audience engagement.
Key Responsibilities
1. Social Media Management
- Assist in managing company social media accounts such as LinkedIn, Instagram, Facebook, Twitter, and YouTube.
- Schedule and publish posts according to the content calendar.
- Monitor social media channels and respond to comments, messages, and inquiries.
2. Content Creation
- Create engaging posts, captions, and hashtags for different social media platforms.
- Assist in designing basic graphics, reels, and short videos using tools such as Canva or similar platforms.
- Ensure content aligns with the company’s brand voice and marketing goals.
3. Campaign Support
- Support the team in executing digital marketing and social media campaigns.
- Assist with promotional activities, product/service launches, and brand awareness campaigns.
4. Market & Trend Research
- Research social media trends, competitor strategies, and industry updates.
- Identify trending topics and suggest ideas for engaging content.
5. Analytics & Reporting
- Track and analyze social media performance metrics such as engagement, reach, and follower growth.
- Prepare weekly or monthly reports on campaign performance and social media insights.
Required Skills & Qualifications
- Currently pursuing or recently completed a degree in Marketing, Communications, Business Administration, or related field.
- Strong written and verbal communication skills.
- Basic knowledge of social media platforms and digital marketing.
- Creativity and ability to generate engaging content ideas.
- Familiarity with MS Office tools (Excel, PowerPoint, Word).
Preferred Skills
- Basic knowledge of graphic design tools such as Canva, Adobe Photoshop, or Illustrator.
- Understanding of social media analytics tools.
- Knowledge of SEO, hashtags, and social media algorithms.
- Experience with short-form video content (Reels, Shorts, TikTok-style content).
Learning Opportunities
During the internship, the candidate will gain exposure to:
- Social Media Strategy & Content Planning
- Digital Marketing Campaigns
- Brand Building & Online Engagement
- Analytics & Performance Tracking
- Creative Content Development
Performance Evaluation Criteria
- Content quality and creativity
- Engagement growth on social media platforms
- Timely posting and campaign support
- Research insights and contribution to marketing ideas
Pay: Up to ₹5,000.00 per month
Work Location: In person
