Google Ads Expert – Tech & Travel Domain
Experience: 2+ Years
Job Type: Full-Time
Location: kanpur
Salary: 12000 to 20000
About the Role
We are looking for an experienced Google Ads Expert who has strong hands-on experience in running, optimizing, and scaling paid advertising campaigns, especially for Technology/IT and Travel businesses.
Key Responsibilities
- Plan, launch, and manage Google Ads campaigns across Search, Display, Performance Max, YouTube, and Remarketing.
- Develop high-converting keyword, audience, bidding, and campaign strategies.
- Manage campaigns for Technology, SaaS, IT services, software, travel, hotels, tours, and travel packages.
- Optimize campaigns based on CPC, CTR, CPL, CPA, ROAS, conversion rate, and revenue.
- Perform keyword research, competitor analysis, negative keyword management, and search-term optimization.
- Create and test ad copies, landing-page strategies, and conversion-focused campaigns.
- Set up and monitor Google Analytics 4, Google Tag Manager, conversion tracking, and remarketing audiences.
- Manage advertising budgets and ensure maximum ROI from campaigns.
- Prepare weekly/monthly performance reports with actionable insights.
- Identify scaling opportunities and continuously improve campaign performance.
- Stay updated with Google Ads policies, automation, AI-based bidding, and new Google Ads features.
Required Experience
- 2+ years of hands-on Google Ads experience.
- Strong experience in Technology/IT/SaaS and Travel domains.
- Proven experience managing medium to large advertising budgets.
- Strong knowledge of Search Ads, Performance Max, Display, YouTube Ads, Remarketing, and Shopping where applicable.
- Excellent understanding of conversion tracking and Google Analytics.
- Experience with lead-generation and e-commerce/travel booking campaigns.
- Strong analytical and data-driven decision-making skills.
- Ability to independently plan, execute, optimize, and scale campaigns.
Preferred Candidate
Candidates with a proven portfolio/case studies showing:
Technology Campaigns:
SaaS | IT Services | Software | B2B Technology | Web Development | Digital Products
Travel Campaigns:
Hotels | Resorts | Tour Packages | Travel Agencies | Holiday Packages | International/Domestic Travel
What We Expect
We are looking for someone who can actually run and scale campaigns, not just create Google Ads accounts.
The candidate should be comfortable taking responsibility for:
Strategy → Campaign Setup → Tracking → Launch → Optimization → Scaling → Reporting → ROI
Pay: ₹12,000.00 - ₹20,000.00 per month
Work Location: In person
