SEO Content Writer – Automotive (Cars & Bikes)
Position Summary
- Location: Okhla Phase 3, New Delhi (Nearest Metro: Okhla NSIC – Purple Line; approx. 10 minutes)
- Experience Required: 2-3 years
- Compensation: 3-4 LPA
- Employment Type: Full-Time, Permanent (Work from Office)
- Preferred Joining: Immediate
- Working days: 5 days (Monday to Friday)
- Employment type: Full-time | Permanent
- Role type: Individual Contributor
- Selection process: In-person interview at the Head Office, Delhi (
- Opportunity to work with a brand with nearly four decades of industry presence
About the Role
We are looking for a detail-oriented SEO Content Writer with a strong understanding of the automotive industry and modern search optimization techniques.
The ideal candidate should be able to create high-quality, user-focused, SEO- and GEO (Generative Engine Optimization)-friendly content that performs well on search engines while also being suitable for AI-powered search experiences.
The writer will be responsible for creating and maintaining accurate, engaging, and well-researched content related to cars and motorcycles across multiple website sections.
Key Responsibilities
The selected candidate will create and maintain content for the following:
- Write automotive blogs and third-party guest posts designed to attract organic traffic and generate backlinks.
- Write SEO-friendly Brand Introduction content and Brand FAQs.
- Update brand information whenever required.
- Write SEO-optimized introduction content for category pages such as News, Reviews, Brand Pages, etc.
- Write comprehensive Model Overview content, short Model Introductions, Model FAQs, and Pros & Cons.
- Write preview articles for upcoming cars and bikes, covering expected launch dates, specifications, features, prices, competitors, and market expectations.
- Create compelling Meta Titles and click-worthy Meta Descriptions.
- Ensure content accurately matches search intent.
- Identify and improve topical relevance and internal linking opportunities.
- Regularly update existing content based on the latest automotive developments and information.
Content Requirements
The writer should be able to create content that is:
- SEO-friendly
- GEO (Generative Engine Optimization)-friendly
- User-first and search-intent focused
- Original and plagiarism-free
- Factually accurate
- Easy to read and well-structured
- Optimized for featured snippets and AI-powered search
- Updated according to the latest automotive developments
Required Skills & Qualifications
- Excellent written English and communication skills.
- Strong knowledge of on-page SEO.
- Good understanding of keyword research and search intent.
- Familiarity with GEO/AI search optimization.
- Ability to simplify technical automotive information for readers.
- Strong research and fact-checking skills.
- Excellent proofreading and editing abilities.
- Knowledge of Google Search guidelines and E-E-A-T principles.
- Ability to take ownership of content quality and continuously improve existing content.
- Comfortable handling large volumes of automotive content.
- Strong interest and/or working knowledge of the automotive industry, including cars and motorcycles.
Selection Process
Shortlisted candidates may be asked to complete a writing assessment involving:
- One vehicle Model Overview
- One set of Model FAQs
- One automotive Guest Post article
Pay: ₹20,000.00 - ₹35,000.00 per month
Benefits:
- Commuter assistance
- Flexible schedule
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund
Work Location: In person
