About the Org
We are a digital-first business in the Sports Nutrition Category sitting at a scale of approximately 250 Crores in revenue, making us the biggest brand in our category. The catch? We are still the best-kept secret in the industry - the biggest brand that not enough people have heard of yet.
Our current marketing squad is an agile, 3-member team heavily driven by our founders. However, we are in the middle of a massive transformation. We are setting up a structured corporate marketing team and bringing top-tier marketing leaders on board to fuel our ambitious leap from 250 Crores to 1,000 Crores. Historically, our core audience has been the dedicated "gym bros," but we are actively expanding our positioning to capture a much broader, mainstream audience.
If you want to be a part of a hyper-growth story, move into our upcoming vibrant office space in HSR/Koramangala, and transition a founder-led champion into a household corporate name, this is your sandbox.
What We Are Looking For
We are looking for a sharp, early-mid career influencer marketing professional who possesses high growth potential and a holistic understanding of marketing. You are someone who has evolved past simple, small-budget barter deals and has a track record of working with at least 40–50+ creators. You understand that influencer marketing isn't just about getting a video post; it’s about brand positioning and measurable business impact.
Key Responsibilities
- Strategy, Brand Positioning & Campaign Planning
- End-to-End Execution: Architect and execute end-to-end influencer campaigns that ensure our brand message is delivered meticulously and consistently across all platforms.
- Category Lens: View the fitness and nutrition ecosystem through a sophisticated brand positioning lens, effectively shifting our narrative from niche "gym bro" culture to a holistic wellness audience.
- Cross-Functional Synergy: Leverage your broader marketing background to collaborate seamlessly with Performance Marketing, E-commerce, Content, and Design teams.
- Creator Management & Masterful Negotiation
- Relationship Management: Build long-term partnerships with macro, micro, nano, and celebrity influencers, as well as talent agencies.
- Advanced Negotiation: Utilize top-tier negotiation skills to secure optimal commercial terms, content deliverables, and strictly managed timelines.
- Scale Operations: Smoothly manage product launches, large-scale gifting, seeding initiatives, and performance-based affiliate collaborations.
- Data Analytics & ROI Optimization
- Laser Focus on ROI: Move past vanity metrics to accurately assess, track, and optimize the true ROI of influencer campaigns.
- Performance Metric Tracking: Analyze conversions, reach, engagement, CAC, CTR, and brand lift.
- Data-Driven Reporting: Build structured weekly and monthly reports, offering actionable insights directly to our new marketing leadership team.
- Compliance & Budget Management
- Efficiently deploy and manage influencer marketing budgets.
- Ensure absolute alignment with ASCI guidelines, platform disclosure policies, and legal contracts.
Required Skills & Qualifications
- Experience Profile: Around 3–4 years of hands-on experience. Ideally, you spent your first 2 years cutting your teeth at a fast-paced influencer marketing agency, followed by 1-2 years driving results on the brand side (D2C/FMCG preferred).
- Creator Scale: Proven experience managing campaigns working with a minimum of 40-50+ diverse creators.
- Tool Proficiency: Strong, practical experience utilizing standard industry platforms such as Upfluence, Qoruz, Winkl, One Impression, or similar toolsets.
- Mindset: Meticulous attention to detail, a strong analytical mindset, and the resilience to thrive in a fast-transitioning corporate environment.
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
Other details -
Location: Bangalore (Shifting to a brand-new office in HSR / Koramangala soon!)
Experience: 3–4 Years (Ideally could look like - 2 years agency-side + 1-2 years brand-side)
Work Timings: Monday to Saturday, 9:00 AM to 6:00 PM (Alternate Saturdays off)
If you are ready to build the next 1,000-crore brand story, apply below with your updated CV and portfolio!
Pay: ₹960,000.00 - ₹1,200,000.00 per year
Work Location: In person
