JOB DESCRIPTIONCustomer Relationship & Sales Executive (CRE)
Department: Sales & Customer Relationship
Reporting To: Sales Manager / Sales Head
Location: Rajkot, Gujarat
Employment Type: Full-Time
1. JOB PURPOSE
To generate new business opportunities, maintain strong customer relationships, conduct regular follow-ups, convert leads into orders, and achieve assigned monthly sales targets.
2. KEY RESPONSIBILITIES
- Make a minimum of 60 customer calls per day.
- Generate new leads through calling and other assigned sources.
- Follow up regularly on enquiries, quotations, samples, and pending orders.
- Convert leads and customer enquiries into confirmed orders.
- Achieve assigned monthly sales targets.
- Maintain regular communication and good relationships with customers.
- Understand customer requirements and coordinate with the Sales, Production, Dispatch, and Accounts teams wherever required.
- Maintain accurate customer, lead, calling, and follow-up records in ERP/CRM.
- Submit daily calling, follow-up, and sales reports to the reporting manager.
- Ensure timely follow-up until the enquiry/order is successfully closed.
3. KRA – KEY RESULT AREASKRAExpected ResultDaily CallingMinimum 60 calls/dayLead GenerationConsistent generation of qualified leadsCustomer Follow-Up100% timely follow-up on assigned leadsOrder ConversionConvert maximum possible enquiries into ordersSales AchievementAchieve 100% of assigned monthly targetCustomer RelationshipMaintain professional & long-term customer relationshipsReportingDaily & accurate MIS/CRM reporting4. KPI – KEY PERFORMANCE INDICATORS
- 60+ calls per working day
- Follow-up completion: 100%
- Lead-to-order conversion: As per company benchmark
- Monthly sales achievement: 100% of assigned target
- Pending enquiry follow-up: Zero avoidable pending follow-ups
- Daily reporting: 100% on time
- Customer response & service: As per company standards
5. QUALIFICATION
- Minimum: 12th Pass
- Graduate in any discipline will be preferred.
- Basic knowledge of MS Excel, ERP/CRM, WhatsApp & Email.
6. EXPERIENCE
- 0–2 years in Sales, Telecalling, Customer Relationship, or Business Development.
- Freshers with good communication and convincing skills may also be considered.
7. REQUIRED SKILLS & TRAITS
Skills: Communication Telecalling Follow-up Sales Negotiation Customer Handling Basic Computer/ERP
Traits: Target-Oriented Proactive Persistent Disciplined Positive Attitude
8. SALARY
₹15,000 – ₹22,000 per month, depending on experience, skills, and interview performance.
Additional: Performance-based incentives as per company policy.
9. IDEAL CANDIDATE
A proactive, target-oriented and confident communicator who can make high-volume calls, maintain disciplined follow-ups, build customer relationships, and consistently convert opportunities into sales.
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
- Commuter assistance
- Food provided
- Leave encashment
- Paid sick time
- Provident Fund
Work Location: Remote
