We are looking for a results-driven Performance Marketing Specialist to plan, execute, and optimize paid digital campaigns across multiple platforms. The ideal candidate should have hands-on experience with Google Ads, Meta Ads, campaign optimization, conversion tracking, and performance analysis to drive quality leads and maximize ROI.
Key Responsibilities
- Plan, execute, and optimize paid campaigns on Meta Ads (Facebook & Instagram).
- Manage Search, Display, Shopping, Video, and Performance Max campaigns.
- Monitor campaign performance and optimize.
- Conduct keyword research, audience targeting, competitor analysis, and A/B testing.
- Prepare weekly and monthly performance reports with actionable insights.
- Manage campaign budgets efficiently to maximize ROI.
- Collaborate with the creative and content teams to develop high-performing ad creatives and landing pages.
- Stay updated with the latest trends and platform updates in digital advertising.
Required Skills
- 1-2 years of hands-on experience in Performance Marketing.
- Experience with Meta Pixel, Google Conversion Tracking, and UTM parameters.
- Understanding of bidding strategies, audience segmentation, remarketing, and funnel optimization.
- Strong analytical and reporting skills.
- Excellent communication and problem-solving abilities.
Pay: ₹18,000.00 - ₹22,000.00 per month
Work Location: In person
