We are looking for a Media Planner to strategize & plan effective Digital Advertising campaigns.
Responsibilities:
- Collect and analyze market data
- Identify target audiences and understand their behavior and habits
- Understanding of TGI tools
- Create a Media Multiplier strategy and an approach to achieve the marketing KPIs
- Interact and engage with multiple stakeholders to understand the campaign objectives
- Create Digital Media and Performance approach presentation to support Business team for a client pitch
- Coordinate with the operations team to manage the digital media campaign reporting & optimization - Biddable and non-biddable
- Stays apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets.
- Develops and fosters strong relationships with media partners/Publishers.
- Evaluates media opportunities and presents media plans with rationale
- Handles all digital media billing using monthly tracking reports and invoice reconciliation
- Evaluate the success of media strategies and campaigns
Requirements:
- Proven experience as a Media Planner; experience in digital media is a must
- Broad knowledge of media channels
- Familiarity with campaign evaluation metrics and media buying
- Wide understanding of digital marketing solutions including digital and programmatic advertising, web and mobile sites, social media, SEO & SEM, digital media, CRM, e-commerce, technology, and analytics
- Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS, IRS, Google Analytics)
- Excellent communication and teamwork skills
- An analytical mind with an aptitude for statistics and math
- Strong decision-making skills
Interested Candidates also can share across their profiles at [email protected]
