Job Title: Digital Marketing Head
Location: Calicut (Kozhikode), Kerala
Department: Digital Marketing
Experience: 2 Years
Qualification: Bachelor's Degree
Employment Type: Full-Time
About the Role
We are looking for a creative, strategic, and result-oriented Digital Marketing Head to lead our digital marketing initiatives. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns that strengthen our brand presence, generate quality leads, and drive business growth. The role requires hands-on experience in performance marketing, SEO, content strategy, social media management, and client communication.
Key Responsibilities
Digital Marketing Strategy
- Develop and implement digital marketing strategies aligned with business goals.
- Plan and execute integrated marketing campaigns across multiple digital channels.
- Identify target audiences and create effective customer acquisition strategies.
- Monitor competitor activities and market trends to improve campaign performance.
Social Media Management
- Manage and grow the company's presence on Instagram, Facebook, and LinkedIn.
- Develop monthly content calendars and publishing schedules.
- Monitor audience engagement, comments, messages, and community interactions.
- Collaborate with the creative team to maintain consistent brand messaging.
Content Strategy & Creation
- Plan and execute content strategies for various digital platforms.
- Write engaging captions, website content, blogs, and ad copy.
- Create basic marketing creatives using Canva or Adobe Photoshop.
- Edit short-form videos for Reels, Shorts, and social media campaigns.
Performance Marketing
- Plan, execute, and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns.
- Manage advertising budgets to maximize ROI.
- Run lead generation campaigns and monitor conversion performance.
- Conduct A/B testing to improve campaign effectiveness.
Search Engine Optimization (SEO)
- Perform keyword research and competitor analysis.
- Optimize website content for on-page SEO.
- Manage and optimize Google Business Profile.
- Monitor website performance using Google Search Console and implement SEO improvements.
Website Management
- Manage and update the company website using WordPress.
- Create and optimize landing pages for marketing campaigns.
- Coordinate with developers for website enhancements when required.
- Basic HTML/CSS knowledge is an added advantage.
Analytics & Reporting
- Track campaign performance using Google Analytics (GA4), Meta Business Suite, and Google Search Console.
- Prepare monthly marketing performance reports.
- Analyse KPIs and recommend improvements for better campaign results.
Email & WhatsApp Marketing
- Plan and execute email marketing campaigns.
- Manage WhatsApp Business campaigns and customer broadcasts.
- Maintain customer data and support CRM-related marketing activities.
AI Tools & Marketing Automation
- Utilize AI tools such as ChatGPT, Canva AI, Meta AI, and other AI-powered platforms to improve productivity and content creation.
- Explore automation tools to streamline marketing workflows.
Client Communication & Team Coordination
- Meet clients to understand their marketing objectives and business requirements.
- Present marketing strategies and campaign ideas professionally.
- Coordinate with designers, photographers, videographers, developers, and external vendors for campaign execution.
- Ensure timely delivery of marketing projects.
Required Skills
- Strong knowledge of Digital Marketing principles and best practices.
- Experience with Meta Ads Manager and Google Ads.
- Good understanding of SEO and keyword research.
- Excellent content planning and copywriting skills.
- Experience using WordPress.
- Knowledge of Google Analytics (GA4), Google Search Console, and Meta Business Suite.
- Proficiency in Canva and basic graphic design tools.
- Familiarity with AI-powered marketing tools.
- Strong analytical and problem-solving skills.
- Excellent communication, presentation, and leadership abilities.
- Ability to manage multiple projects and deadlines.
Qualifications & Experience
- Bachelor's Degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
- 2 years of hands-on experience in Digital Marketing.
- Experience in IT, Software, or Digital Marketing agencies is an added advantage.
Preferred Attributes
- Creative thinker with a strategic mindset.
- Self-motivated and result-oriented.
- Strong leadership and team coordination skills.
- Excellent client relationship management.
- Ability to work in a fast-paced environment.
- Passion for learning emerging digital marketing trends and AI technologies.
What We Offer
- Competitive Salary
- Performance-Based Incentives
- Career Growth Opportunities
- Opportunity to Lead Digital Marketing Initiatives
- Collaborative and Innovative Work Environment
- Continuous Learning and Skill Development
Apply Now!
Email: [email protected]
Website: https://owlstip.com/careers
Contact Number: 7510105159
Benefits:
- Leave encashment
- Paid sick time
Work Location: In person
