Location: Andheri, Mumbai (WFO)
Reports to: Category Director
What is this role expected to drive
Organic Reach & discovery: MoM lift in organic reach across IG AND YT
Consideration: Increase saves and average watch time; grow profile visits that lead to uptick in website traffic
OWN linkage: 90 percentage assets pass brand checks. Strengthen brand image
Calendar discipline: 4 week rolling content slate with creative briefs, scripts, shots, and approvals
What you’ll own (day to day)
Channel objectives & cadences: Define weekly IG or YT goals (fame v/s education) and set content format cadences
Briefs to publish: Turn insights into tight briefs (hook, scripts, brand positioning check, thumbnail spec, CTA) and drive execution with creators/editors
Editorial Ownership: Enforce tone of voice, DBAs, design and content consistency and facts
Analytics: Weekly reports (reach, saves, retention curves, first-3-seconds drop, click-outs), run A or B hooks, kill scale decisions
Must-have skills & experience
2–3 years managing Instagram & YouTube for a creator, consumer brand or content house
Proven ability to systematise formats (not just one-off virals): hooks, scripting, thumbnails, publishing discipline
Data driven: read retention curves, CTRs, RPM basics (YT), and turn metrics into creative changes
On-brand writing: clear, non-alarmist, fact-checked; comfortable drafting hooks and captions
Comfortable working with FP on-cam while keeping OWN linkage front and centre
Nice-to-have
Basic editing (CapCut PR), Canva for thumbnails, SEO for YT (metadata, chapters),
Meta Business Suite, YouTube Studio, Google Analytics Mixpanel
