Job Description – Marketing Lead (Healthcare Industry)
Position: Marketing Lead
Company: AI India Innovation Pvt. Ltd.
Department: Marketing
Location: Pune, Maharashtra
Employment Type: Full-Time
Experience Required: 10–15 Years
Industry Preference: Healthcare / Medical Devices / Hospitals / Pharmaceuticals / Healthcare Technology
About AI India Innovation
AI India Innovation is a leading Artificial Intelligence and technology company specializing in cutting-edge AI solutions, including Generative AI, Computer Vision, Natural Language Processing (NLP), AI Embedded Systems, Healthcare AI, Automation, and Digital Transformation. We partner with organizations across industries to deliver innovative, scalable, and data-driven technology solutions that enhance operational efficiency and business growth.
We are seeking an experienced Senior Marketing Executive with a strong background in the healthcare industry to lead strategic marketing initiatives, strengthen market presence, and drive business growth through innovative marketing campaigns and stakeholder engagement.
Job Summary
The Senior Marketing Executive will be responsible for planning, developing, and executing strategic marketing initiatives to promote AI-driven healthcare solutions. The ideal candidate should possess extensive experience in healthcare marketing, market analysis, branding, lead generation, and business development while collaborating with cross-functional teams to enhance the organization's market position.
Key Responsibilities
- Develop and execute comprehensive marketing strategies aligned with business objectives.
- Identify new business opportunities within hospitals, healthcare providers, pharmaceutical companies, diagnostic laboratories, and healthcare technology organizations.
- Build and maintain strong relationships with healthcare professionals, hospital administrators, distributors, and strategic partners.
- Conduct market research to identify emerging trends, customer needs, and competitor activities within the healthcare sector.
- Design and implement marketing campaigns to promote AI-based healthcare products and digital health solutions.
- Collaborate with the Business Development and Sales teams to generate qualified leads and improve conversion rates.
- Develop marketing collateral, brochures, presentations, case studies, and promotional materials.
- Plan and represent the organization at healthcare conferences, exhibitions, trade shows, and industry networking events.
- Monitor marketing performance using KPIs, campaign analytics, and customer insights.
- Manage digital marketing initiatives, including LinkedIn campaigns, webinars, email marketing, and content marketing.
- Coordinate with internal product, technical, and leadership teams to ensure consistent brand messaging.
- Prepare periodic reports on marketing activities, market intelligence, ROI, and business growth opportunities.
- Ensure compliance with healthcare industry regulations and ethical marketing practices.
- Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Healthcare Management, Life Sciences, or a related field.
- MBA in Marketing or Healthcare Management will be preferred.
- 10–15 years of experience in marketing within the healthcare, pharmaceutical, medical device, hospital, or healthcare technology industry.
- Proven track record of developing successful marketing strategies and driving business growth.
- Experience working with healthcare professionals, hospital networks, and healthcare institutions.
Required Skills
- Technical Skills
- Strategic Marketing Planning
- Healthcare Marketing
- Market Research & Competitive Analysis
- Brand Management
- Lead Generation
- Product Marketing
- Digital Marketing
- CRM Management
- Campaign Management
- Marketing Analytics
- Presentation & Proposal Development
- Soft Skills
- Excellent Communication Skills
- Leadership & Team Collaboration
- Relationship Management
- Negotiation Skills
- Problem-Solving
- Decision-Making
- Analytical Thinking
- Time Management
- Stakeholder Management
- Adaptability
Preferred Experience
- Candidates with prior experience in marketing any of the following will be preferred:
- Healthcare AI Solutions
- Hospitals & Healthcare Institutions
- Medical Devices
- Digital Health Platforms
- Healthcare Software
- Telemedicine
- HealthTech Startups
- Pharmaceutical Marketing
- Clinical Research Organizations (CROs)
- Diagnostic Services
Compensation
- Experience: 10–15 Years
- Industry: Healthcare / HealthTech / Pharmaceutical / Medical Devices
- Employment Type: Full-Time
- Compensation: Best in the industry (commensurate with experience and qualifications)
Pay: ₹100,000.00 - ₹225,000.00 per month
Work Location: In person
