Key Responsibilities
Content Strategy
- Develop and execute the overall content strategy aligned with business and marketing objectives.
- Own and manage the monthly content calendar across all marketing channels.
- Identify content opportunities around campaigns, product launches, customer insights, seasonal events, and business priorities.
- Ensure a consistent brand voice across all customer touchpoints.
Content Creation
- Create compelling content for social media, websites, landing pages, blogs, email campaigns, product pages, ad copies, WhatsApp campaigns, case studies, and sales collateral.
- Write campaign messaging, CTAs, and storytelling content that drives engagement and conversions.
- Prepare creative briefs and collaborate with designers, videographers, and internal stakeholders to deliver high-quality content.
Video & Campaign Content
- Develop concepts, scripts, and storyboards for reels, short-form videos, and brand campaigns.
- Create content supporting paid campaigns across Meta, Google, YouTube, and other digital platforms.
- Support product launches, events, promotions, and integrated marketing campaigns with impactful content.
Influencer Marketing
- Identify, evaluate, and onboard influencers aligned with the brand and campaign objectives.
- Coordinate end-to-end influencer campaigns, including outreach, briefs, content approvals, timelines, and deliverables.
- Build and maintain strong relationships with influencers, creators, and agencies.
- Track campaign performance and optimize future collaborations based on insights and ROI.
SEO & Analytics
- Optimize website and blog content for SEO and search intent.
- Monitor content performance using analytics tools and recommend improvements.
- Analyse engagement, website traffic, conversions, and content effectiveness.
- Stay updated on digital trends, competitor activities, and emerging content formats.
Brand Management
- Ensure consistency in brand messaging, tone of voice, and visual storytelling.
- Maintain high-quality content standards across all marketing channels.
- Act as the custodian of the company's brand identity in all communications.
Experience
- 3–5 years of experience in Content Marketing, Content Strategy, Copywriting, or Digital Marketing.
- Strong portfolio showcasing content across multiple digital channels.
Technical Skills
- Excellent writing, editing, and storytelling skills.
- Experience in Graphic creating and editing tools.
- Strong understanding of content marketing, SEO, and social media platforms.
- Experience with AI content tools.
- Familiarity with CMS platforms (WordPress, Shopify) and analytics tools is an advantage.
- Basic understanding of paid digital marketing and content performance metrics.
Pay: From ₹30,000.00 per month
Benefits:
- Health insurance
- Leave encashment
Application Question(s):
- We work 10am to 7pm, Monday to Saturday. Are you OK with that?
- How many years of experience do you have in content marketing?
- Do you have portfolio of published content to share?
Work Location: In person
