We are seeking an energetic and persuasive Field Marketing Executive to be the face of our coffee brand. You will be responsible for driving brand awareness, increasing product availability, and building strong relationships with retailers, distributors, and cafes. This is a high-energy role that requires constant travel and a "boots-on-the-ground" approach to marketing.
Key Responsibilities
- Retail & Distribution: Visit retail outlets, supermarkets, and specialty stores to ensure our coffee products are prominently displayed and well-stocked.
- Brand Activation: Execute BTL (Below-the-Line) activities, including in-store tastings, pop-up stalls at events, and corporate sampling sessions.
- Relationship Management: Build and maintain long-term relationships with store managers, distributors, and HORECA (Hotel/Restaurant/Cafe) partners.
- Market Intelligence: Monitor competitor activity, pricing, and new product launches in your assigned territory; provide weekly feedback to the management team.
- Lead Generation: Identify and onboard new retail partners and bulk buyers to expand our market footprint.
- Merchandising: Ensure all Point of Sale (POS) materials—like posters, shelf-talkers, and stands—are correctly installed and maintained.
Required Skills & Qualifications
- Experience: 1–3 years of experience in Field Marketing, Sales, or Business Development (FMCG or Food & Beverage experience is a major plus).
- Communication: Excellent verbal communication and negotiation skills. Ability to pitch the "Tropihill story" effectively.
- Travel: Must own a two-wheeler and have a valid driving license. This role involves 80-90% daily travel within the assigned territory.
- Education: Graduate in Marketing, Business, or a related field.
- Language: Fluency in the local language (e.g., Kannada) and English/Hindi is highly preferred.
What We Offer
- Competitive base salary + performance-based incentives.
- Travel and fuel allowances.
- An opportunity to grow within a fast-scaling coffee processing and export business.
How to Apply: If you are passionate about coffee and love being out in the field, send your CV to [email protected]
Job Types: Full-time, Part-time, Contractual / Temporary, Freelance
Contract length: 12 months
Pay: ₹10,398.83 - ₹30,121.61 per month
Expected hours: 24.0 – 48.0 per week
Benefits:
Application Question(s):
- Any experience in the coffee industry?
- Previous marketing experience?
Work Location: Hybrid remote in Bangalore City, Bengaluru, Karnataka
