Job Description – Digital Marketing Manager
Employment Type: Full-Time
Experience: 3+ Years
Location: Ahmedabad, Gujarat (On-site)
Job Summary:-
We are looking for a highly motivated and performance-driven Digital Marketing Manager to lead and execute digital marketing strategies for multiple e-commerce clients. The ideal candidate should have hands-on experience in managing paid advertising campaigns, improving online sales, increasing ROAS, and driving customer acquisition across leading e-commerce platforms.
Key Responsibilities:-
- Develop and implement digital marketing strategies for e-commerce brands.
- Plan, launch, and optimize paid advertising campaigns on Google Ads, Meta Ads (Facebook & Instagram), Pinterest Ads, and other relevant platforms.
- Manage client advertising budgets and maximize Return on Ad Spend (ROAS).
- Drive online sales, lead generation, and customer acquisition.
- Monitor campaign performance and continuously optimize for conversions and profitability.
- Conduct audience research, competitor analysis, and market trend analysis.
- Collaborate with creative, content, design, and development teams to create high-converting campaigns.
- Manage product feed optimization for Google Merchant Center and Meta Commerce Manager.
- Improve website conversion rates through A/B testing and landing page optimization.
- Track campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, and other reporting tools.
- Prepare weekly and monthly performance reports for clients.
- Lead and mentor the digital marketing team while ensuring timely project delivery.
- Stay updated with the latest e-commerce, advertising, and digital marketing trends.
Required Skills:-
- Strong expertise in Google Ads, Meta Ads, and Google Merchant Center.
- Experience with Shopify, WooCommerce, Magento, or other e-commerce platforms.
- Excellent knowledge of Performance Marketing and Conversion Rate Optimization (CRO).
- Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Looker Studio.
- Strong understanding of SEO, email marketing, remarketing, and marketing automation.
- Experience with product feed management and shopping campaigns.
- Ability to analyze campaign data and make data-driven decisions.
- Excellent leadership, communication, client handling, and project management skills.
Qualifications:-
- Bachelor's degree in Marketing, Business Administration, Commerce, or a related field.
- MBA in Marketing is preferred.
- Google Ads, Google Analytics, Meta Blueprint, or Shopify certifications are an added advantage.
Preferred Experience:-
- 3+ years of experience in Digital Marketing.
- Minimum 2 years of experience working with an E-commerce Agency or managing multiple e-commerce brands.
- Experience handling domestic and international e-commerce clients.
- Proven success in scaling e-commerce sales through paid marketing.
Pay: ₹40,000.00 - ₹60,000.00 per month
Benefits:
- Flexible schedule
- Leave encashment
Ability to commute/relocate:
- Ahmedabad, Gujarat (Ahmedabad): Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- Can you join immediately?
Education:
Experience:
- Digital marketing: 3 years (Preferred)
Language:
Location:
- Ahmedabad, Gujarat (Ahmedabad) (Preferred)
Work Location: In person
