1. Social Media Optimization (SMO)
- Expertise in Facebook, Instagram, LinkedIn, and YouTube optimization.
- Ability to grow engagement, reach, and brand visibility.
2. Meta Ads Management
- Creating and managing campaigns for leads, traffic, and conversions.
- Strong skills in audience targeting, A/B testing, and ad optimization.
3. Google Ads Expertise
- Experience with Search, Display, Video, and Performance Max campaigns.
- Keyword research, bidding strategies, and conversion tracking.
4. Content & Creative Strategy
- Ability to plan engaging social media content.
- Coordination with designers for ad creatives and posts.
5. Analytics & Reporting
- Proficient with Meta Ads Manager, Google Analytics, and Data Studio.
- Ability to analyze campaign performance and prepare reports.
6. SEO Basics
- Understanding of keyword research, on-page optimization, and ranking factors.
7. Communication & Client Handling
- Ability to understand client goals and convert them into marketing strategies.
- Strong communication and presentation skills.
8. Time Management
- Ability to manage multiple ad accounts and deliver results on time.
9. Problem-Solving
- Skilled in analyzing low-performing campaigns and improving ROI.
10. Continuous Learning
- Keeps up with the latest trends in digital marketing and platform updates.
