Job Profile:
- At least 4 to 6 years of experience in executing campaigns on Amazon Marketing Services (AMS) is
necessary along with knowledge of AdWords and/or Facebook Ads.
- Holistic knowledge of Amazon platform functionalities to help brands navigate their growth opportunities.
- Fair understanding of Ecommerce business models.
- Work on a Client Account for Paid Digital Marketing.
- Understand Client’s Business/Revenue model and goals.
- Do Consumer profiling & define Target Audience on Digital - Draw Consumer insights & map digital touch points.
- Fulfilment of Business goals (Reach, Awareness, Revenue, Retention etc.) through digital channels.
- Create Paid Media campaign plans inclusive of all channels (Amazon Marketing Services (AMS), AdWords, Facebook, Affiliates, Programmatic etc.)
- Execute, monitor and optimize the performance of campaigns.
- Generate campaign and analytics insights by analyzing digital & business data in depth - Manage day to day client management as well as reporting and reviews.
- Analyzing & optimizing campaign performance to increase ROI of brands.
- Help new joinees settle into the organization and their daily routine.
- Recommending E-commerce best practices to improve brand market share.
- Groom and Mentor Analysts / Associates.
