Job Title: Creative Manager (Retail Fashion)
Location: Mohali, Punjab
Employment Type: Full-Time
Experience Required: Minimum 3–5 years of experience in creative strategy, brand marketing, retail marketing, fashion, or visual merchandising. Experience in apparel, ethnic wear, lifestyle, or luxury retail is highly preferred.
Job Summary:
We are looking for a highly creative, strategic, and trend-driven Creative Manager to lead the creative vision of our retail brand. The ideal candidate will be responsible for developing innovative marketing ideas, promotional campaigns, and customer engagement strategies to increase brand awareness, drive footfall, and boost sales across all retail stores. This role requires someone who can think outside the box, stay ahead of fashion trends, and translate creative concepts into impactful campaigns across both online and offline channels.
Key Responsibilities:
- Develop innovative marketing and promotional ideas to increase sales and brand visibility.
- Plan and execute creative campaigns for new arrivals, festive collections, seasonal sales, and product launches.
- Create concepts for daily social media content, Instagram Reels, photoshoots, and digital campaigns.
- Collaborate with the Content Creator, Graphic Designer, Photographer, and Marketing team to ensure high-quality creative execution.
- Brainstorm fresh ideas for in-store promotions, customer engagement activities, styling events, and brand activations.
- Design creative strategies to increase customer footfall and improve the overall shopping experience.
- Work closely with visual merchandising teams to ensure attractive product displays and store aesthetics.
- Research market trends, competitor activities, and consumer preferences to develop innovative marketing initiatives.
- Plan influencer collaborations, styling sessions, and promotional events to strengthen the brand presence.
- Develop storytelling concepts that highlight products and collections in a unique and engaging manner.
- Ensure all creative content aligns with the brand identity, tone, and visual standards.
- Monitor campaign performance and recommend improvements based on customer engagement and sales data.
- Maintain a creative content calendar to ensure a consistent flow of campaigns and promotional activities.
- Identify new opportunities to improve customer engagement through digital, offline, and experiential marketing.
Required Skills:
- Strong creative thinking and problem-solving abilities.
- Excellent understanding of fashion, retail, and consumer behaviour.
- Knowledge of social media trends, digital marketing, and content strategy.
- Strong branding and storytelling skills.
- Excellent communication, presentation, and collaboration skills.
- Ability to manage multiple projects and meet deadlines.
- Good understanding of visual merchandising and retail marketing.
- Familiarity with creative tools such as Canva, Adobe Creative Suite, Figma, or similar platforms is an advantage.
- Ability to analyse campaign performance and recommend improvements.
Preferred Qualifications:
- Bachelor's degree in Marketing, Advertising, Fashion Communication, Mass Communication, Design, Business, or a related field.
- Experience working with fashion, apparel, ethnic wear, jewellery, beauty, or lifestyle brands.
- A strong portfolio showcasing successful marketing campaigns, creative concepts, or brand-building initiatives.
Key Performance Indicators (KPIs):
- Growth in store footfall and customer engagement.
- Increase in sales driven by creative campaigns.
- Performance of social media campaigns, including reach, engagement, and conversions.
- Number and quality of successful promotional campaigns executed.
- Brand consistency across all marketing channels.
- Effectiveness of in-store activations and customer engagement initiatives.
- Timely execution of creative projects and campaign launches.
- Improvement in customer retention and repeat purchases.
What We're Looking For:
- A visionary and innovative thinker with a passion for fashion and retail.
- Someone who can transform ideas into impactful campaigns that drive business growth.
- A leader who inspires creativity and collaborates effectively across teams.
- A trend-savvy professional who understands the evolving retail and digital landscape.
- A proactive individual with a strong commercial mindset and a focus on delivering measurable results.
Why Join Us?
- Be part of a fast-growing fashion retail brand.
- Lead the creative direction of exciting campaigns and product launches.
- Work in a collaborative, innovative, and energetic environment.
- Opportunity to make a direct impact on brand growth and business success.
- Continuous learning and career advancement opportunities.
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
