Location: Hybrid (Might ask to report the Offline academy - only on demand)
Working Days: Monday to Saturday
Employment Type: Full-time
Role Overview
Speeki AI Language Academy is looking for a performance-driven Digital Marketing Executive with proven expertise in lead generation. The role focuses on generating high-quality student enquiries through paid digital campaigns while maintaining strong lead quality and measurable business outcomes.
Key Responsibilities
- Plan, execute, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.
- Generate qualified leads for language learning and study-abroad programs.
- Improve lead quality through audience targeting, creative testing, and funnel optimization.
- Monitor campaign performance, CPL, connectivity, and conversion metrics daily.
- Collaborate with the sales team to improve lead quality and campaign ROI.
- Conduct A/B testing of ad creatives, landing pages, and lead forms.
- Prepare weekly performance reports with data-driven recommendations.
Key Performance Indicators (KPIs)
- Achieve 70–80% lead connectivity.
- Deliver a minimum 4% lead-to-enrolment conversion.
- Maintain cost-effective qualified lead generation within the approved budget.
- Continuously improve campaign ROI through optimization.
Requirements
- 2–5 years of experience in digital marketing with a specialization in lead generation.
- Strong hands-on experience with Meta Ads and Google Ads.
- Experience in the EdTech or education sector is preferred.
- Working knowledge of CRM platforms (such as Zoho, HubSpot, LeadSquared, Salesforce, or similar) is preferred.
- Proficiency in campaign analytics and performance reporting.
- Excellent analytical and communication skills.
What We Offer
- Remote work opportunity
- Monday to Saturday work schedule
- Performance-oriented, growth-focused environment
- Opportunity to work with one of Kerala's fast-growing language academies
Pay: ₹15,000.00 - ₹25,000.00 per month
Application Question(s):
- How many years of experience do you have in digital marketing?
- Have you managed lead generation campaigns for an EdTech or education company?
- Approximately how many leads have you generated per month in your previous role?
- What was your average cost per lead (CPL) for your best-performing campaign?
- What is the highest monthly ad budget you have managed?
- What was your average lead-to-conversion rate?
- Have you worked with Meta Pixel, Google Tag Manager, and conversion tracking?
Work Location: Hybrid remote in Edapally, Kerala
