Role Overview: You will be responsible for executing and optimising paid marketing campaigns across channels such as Meta and Google, while working closely with product, category, and sales teams to improve funnel performance. The role requires someone who can drive experiments and cross-functional initiatives to improve lead quality, conversion rates, and overall ROAS.
Key Responsibilities:
-*Performance Marketing Execution Plan, launch, and optimise paid campaigns across Meta, Google, YouTube and other channels*
-Track and optimise for CPL, conversion rates, CAC and ROAS Manage campaign budgets and ensure efficient utilisation of ad spend Experimentation & Growth Initiatives
-Design and run structured experiments across creatives, audiences, landing pages, and lead capture flows
- Continuously test new campaign formats, messaging, and acquisition strategies Identify scalable growth opportunities across paid channels
-Cross-Functional Projects Work closely with product, category, and sales teams to improve the marketing funnel
-Drive initiatives to improve lead quality, lead-to-sale conversion, and revenue efficiency Help implement improvements across landing pages, CRM flows, and remarketing journeysCreative Testing
-Collaborate with the content and design teams to build a strong creative testing pipeline Run A/B tests across creatives and messaging to identify winning combinations
-Scale high-performing creatives across campaignsData & Insights Analyse campaign performance and generate actionable insights
-Build dashboards and reporting frameworks to track performance trends Maintain a disciplined testing and learning process
What We’re Looking For:
- Experience 4–6 years of experience in performance marketing / growth marketing Hands-on experience of managing 50L+ monthly budget across Meta and Google Ads Experience in product companies, consumer internet, or start-ups
Preferred Skills:
- Strong analytical mindset and comfort working with data
-Experience running experiments and A/B testing
-Good understanding of marketing funnels and conversion optimisation Mindset Hard-working, curious, and proactive
-Comfortable driving initiatives across teams
-Open to experimentation and continuous learning
Pay: ₹1,000,000.00 - ₹1,500,000.00 per month
Benefits:
Application Question(s):
- How much experience in startups?
- How much budget you've handled?
- How soon you can join?
- What's your current CTC?
Work Location: In person
