Job Title: SEO Specialist
Company: Finvasia
Experience: 4+ Years
Industry: FinTech
Locations: Mumbai / Mohali
Finvasia is a leading FinTech company focused on delivering innovative financial products and technology solutions across trading, investing, wealth management, and capital markets. We are looking for a results-driven SEO Specialist to strengthen our organic search presence, drive qualified traffic, and support business growth through data-driven SEO strategies.
As an SEO Specialist, you will be responsible for developing and executing comprehensive SEO strategies to improve organic rankings, increase website traffic, and enhance online visibility across Finvasia's digital properties. You will collaborate closely with content, product, marketing, and development teams to drive measurable business outcomes.
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Develop and implement on-page, off-page, and technical SEO strategies to improve search engine rankings and organic traffic.
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Conduct comprehensive keyword research and competitive analysis to identify growth opportunities.
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Optimize website architecture, landing pages, metadata, internal linking, and content for search performance.
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Perform technical SEO audits and work with development teams to resolve issues related to crawlability, indexing, site speed, Core Web Vitals, and mobile optimization.
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Monitor website performance using SEO and analytics tools, providing actionable insights and recommendations.
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Plan and execute link-building and digital PR initiatives to enhance domain authority.
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Collaborate with content teams to create SEO-focused content strategies and content calendars.
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Track, analyze, and report SEO KPIs including rankings, organic traffic, conversions, and ROI.
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Stay updated with search engine algorithm changes, industry trends, and emerging SEO technologies.
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Support SEO efforts across multiple products, platforms, and geographies within the FinTech ecosystem.
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Bachelor's degree in Marketing, Communications, Business, IT, or a related field.
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4+ years of hands-on SEO experience, preferably in the FinTech, BFSI, Financial Services, Trading, Investment, or Technology domains.
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Strong understanding of technical SEO, on-page optimization, and off-page SEO best practices.
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Experience with SEO tools such as Google Search Console, Google Analytics (GA4), SEMrush, Ahrefs, Screaming Frog, Moz, or similar platforms.
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Strong knowledge of Core Web Vitals, structured data, schema markup, and website performance optimization.
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Proficiency in analyzing SEO metrics and translating data into actionable strategies.
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Understanding of HTML, CSS, JavaScript, and CMS platforms such as WordPress is preferred.
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Excellent analytical, problem-solving, and communication skills.
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Experience working in highly competitive digital industries such as FinTech, Trading, Stock Market, Cryptocurrency, or Financial Services.
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Knowledge of content marketing and conversion rate optimization (CRO).
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Experience managing SEO for large-scale websites or multiple domains.
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Familiarity with AI-powered SEO tools and automation workflows.
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Ability to manage multiple projects in a fast-paced environment.
