Job Description: Marketing Automation & Retention Specialist
Location: Agra, Uttar Pradesh
Job Specification:
We are seeking a highly analytical and execution-driven Automation & Retention Marketing Specialist to own end-to-end customer lifecycle marketing. This role will focus on building automated journeys, improving customer retention, and driving personalized engagement across multiple channels. You will play a key role in maximizing customer lifetime value (LTV) through data-led strategies and scalable automation.
-
Design and execute retention and lifecycle marketing strategies to drive repeat usage and customer loyalty
-
Build, manage, and optimize automated workflows across channels such as WhatsApp, email, SMS, and push notifications
-
Develop advanced CRM segmentation using behavioral, transactional, and engagement data
-
Create and manage end-to-end customer journeys including onboarding, activation, retention, and reactivation
-
Execute targeted campaigns to improve key metrics like repeat rate, LTV, and engagement
-
Drive personalization strategies using customer insights and real-time triggers
-
Continuously optimize conversion funnels through automation, A/B testing, and journey refinement
-
Monitor campaign performance and build dashboards to track retention and automation effectiveness
-
Collaborate with product, growth, and data teams to improve customer experience and campaign performance
-
Bachelor’s degree in Marketing, Business, or a related field
-
2–5 years of experience in retention marketing, lifecycle marketing, or marketing automation
-
Hands-on experience with CRM and automation tools (e.g., Clevertap, MoEngage, HubSpot, WebEngage, etc.)
-
Strong understanding of customer segmentation and lifecycle journey design
-
Data-driven mindset with strong analytical and problem-solving skills
-
Experience in campaign execution across multiple communication channels
-
Ability to manage multiple campaigns and workflows simultaneously
-
Experience with A/B testing and conversion rate optimization (CRO)
-
Basic knowledge of SQL, Excel, or data analytics tools
-
Familiarity with dashboarding tools (e.g., Tableau, Power BI, Google Data Studio)
-
Experience in D2C, e-commerce, or app-based businesses
-
Improvement in customer retention and repeat purchase rate
-
Increase in customer lifetime value (LTV)
-
Higher engagement rates across automated journeys
-
Improved funnel conversion rates
-
Efficiency and scalability of automation workflows
