Overview:
The Content Writer & Social Media Team Lead is a dual-role position focused on creating engaging content while strategically managing a team to drive brand visibility and audience engagement. This role requires expertise in crafting high-quality content, strategizing impactful campaigns, and mentoring team members to achieve organizational goals.
Key Responsibilities:
Analytics & Reporting:
- Analyze social media performance using tools like Facebook/Instagram Insights and more.
- Generate performance reports and provide insights for improvement.
- Monitor key metrics like engagement, traffic, and conversions to measure ROI.
Collaboration:
- Work closely with design, development, and SEO teams to ensure cohesive branding.
- Partner with stakeholders to align content with marketing strategies.
- Manage communication with internal stakeholders to meet project expectations.
Innovation & Trends:
- Stay updated on social media and content creation trends.
- Suggest innovative approaches to content marketing and social media campaigns.
- Experiment with new tools and techniques to enhance audience reach.
Crisis Management:
- Handle negative feedback and manage online reputation effectively.
- Ensure timely resolution of any issues affecting brand image.
Qualifications & Skills:
- Bachelor’s degree in any discipline.
- 4+ years of experience in content writing and social media management.
- Excellent writing, editing, and proofreading skills.
- Strong leadership and organizational skills.
- Proficiency in analytics tools like Hootsuite, and Buffer.
- Creativity and the ability to innovate in content and campaign design.
- Familiarity with SEO best practices.
