Job Summary
We are looking for a Digital Marketing Executive to manage and support digital marketing activities across our e-commerce brands. The role will be responsible for E-commerce marketplace advertising, performance reporting, and coordination with our external marketing agency.
The ideal candidate should have experience in Amazon, Flipkart and other e-commerce advertising and digital marketing analytics.
Key Responsibilities:
E-commerce PPC Advertising
- Manage and optimize advertising campaigns on Amazon, Flipkart, and other e-commerce platforms.
- Monitor key metrics such as ROAS, ACOS, TACOS, CPC, CTR, and conversion rates.
- Conduct keyword research and identify growth opportunities.
- Optimize bids, budgets, and campaign structures to improve performance.
- Monitor competitor activity and marketplace trends.
- Coordinate with the marketing agency to improve advertising effectiveness.
Marketing Agency Coordination
- Coordinate with the external marketing agency on campaign execution and deliverables.
- Review reports and provide feedback.
- Ensure activities are completed within agreed timelines.
- Support implementation of new marketing initiatives.
Reporting & Analytics
- Prepare weekly and monthly performance reports.
- Maintain marketing dashboards and trackers.
- Analyze campaign performance and provide recommendations.
- Present insights on advertising across marketplaces
QualificationsEducation
- Bachelor's degree in Marketing, Business, Commerce, or a related field.
Experience
- 1–3 years of experience in digital marketing or e-commerce marketing.
- Must have at least 1 years experience managing Amazon and Flipkart Advertising and marketplace PPC campaigns.
Skills Required
- Hands-on experience with Amazon Ads.
- Familiarity with Flipkart Ads and marketplace advertising.
- Understanding of ROAS, ACOS, TACOS, CPC, CTR, and conversion metrics.
- Strong Excel and reporting skills.
- Good communication and coordination abilities.
Key Performance Indicators (KPIs)
- Achievement of ACOS/TACOS and ROAS targets.
- Growth in advertising sales.
- Timely and accurate reporting.
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
