JOB DESCRIPTION Google & Meta Ads Manager
Industry: Lab-Grown Diamonds / Jewellery
Location: JIH, Mumbai
Job Type: Full-Time | On-Site
Working Days: Monday to Saturday
Weekly Off: Sunday
Working Hours: 10:00 AM to 7:00 PM
About the Role
We are looking for a Google & Meta Ads Manager to manage and grow the company's digital advertising campaigns across Google Ads, Facebook and Instagram.
The candidate will be responsible for planning, executing, monitoring and optimizing paid advertising campaigns with the objective of generating quality leads, website traffic, enquiries and sales for our lab-grown diamond and jewellery business.
The ideal candidate should have hands-on experience in Meta Ads, Google Ads, retargeting, audience targeting, conversion tracking and campaign analytics.
Key Responsibilities1. Meta Ads Management
- Plan, create and manage advertising campaigns on Facebook and Instagram.
- Set up campaigns for:
- Lead Generation
- Website Traffic
- Product Sales
- Remarketing
- Brand Awareness
- Instagram/WhatsApp Enquiries
- Create and manage different audience segments.
- Set up Custom Audiences and Lookalike Audiences.
- Manage retargeting campaigns for website visitors and social media users.
- Test different creatives, copy, audiences and campaign objectives.
- Monitor campaign performance and optimize budgets accordingly.
2. Google Ads Management
- Plan and manage Google Search, Display, Performance Max and YouTube campaigns.
- Conduct keyword research and identify high-intent search terms.
- Create and optimize search campaigns for jewellery and lab-grown diamond products.
- Manage negative keywords and search terms.
- Optimize bids, budgets, locations and audiences.
- Monitor Quality Score, CTR, CPC, conversions and ROAS.
- Develop remarketing campaigns through Google Ads.
3. Campaign Strategy
- Develop monthly paid advertising strategies based on business objectives.
- Plan campaigns for new collections, products, offers and festive seasons.
- Identify suitable target audiences for different jewellery categories.
- Allocate advertising budgets based on campaign performance.
- Continuously test new audiences, creatives and campaign structures.
4. Lead Generation & Sales
- Generate high-quality leads and enquiries for the sales team.
- Track leads coming through:
- Website
- WhatsApp
- Instagram
- Facebook
- Google
- Work with the sales team to understand lead quality.
- Identify which campaigns are generating genuine enquiries and potential customers.
- Optimize campaigns based on lead quality rather than simply lead quantity.
5. Conversion Tracking & Analytics
- Set up and monitor conversion tracking.
- Work with Google Analytics 4 (GA4) and Google Tag Manager where required.
- Track website events such as:
- Product views
- Enquiries
- WhatsApp clicks
- Contact form submissions
- Add to Cart
- Purchases
- Monitor campaign attribution and customer journey.
- Identify areas where potential customers are dropping off.
6. Performance Monitoring
Monitor and analyze key advertising metrics including:
- ROAS
- ROI
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- CTR
- CPC
- CPM
- Conversion Rate
- Number and quality of leads
- Revenue generated from advertising
Prepare regular performance reports for management.
7. Creative Coordination
- Work closely with the Graphic Designer / Video Editor to develop ad creatives.
- Provide creative briefs for Meta and Google campaigns.
- Identify which images, videos and messaging are performing best.
- Test different headlines, captions, offers and creatives.
- Ensure creatives follow the company's premium jewellery brand identity.
8. Competitor & Market Research
- Monitor competitors' digital advertising strategies.
- Research jewellery and lab-grown diamond advertising trends.
- Identify new keywords, audiences and advertising opportunities.
- Keep up to date with changes in Meta and Google advertising platforms.
Candidate Requirements
- Bachelor's degree in Marketing, Digital Marketing, Business Administration or related field preferred.
- 2–5 years of hands-on experience in Google Ads and Meta Ads.
- Proven experience managing paid advertising campaigns.
- Experience with e-commerce, jewellery, luxury, fashion or D2C brands will be an advantage.
- Strong understanding of digital marketing and performance marketing.
- Good knowledge of Google Ads Manager and Meta Ads Manager.
- Experience with Google Analytics 4 and Google Tag Manager preferred.
- Strong analytical and problem-solving skills.
- Good understanding of conversion tracking and remarketing.
- Ability to work with budgets and performance targets.
Required Skills
Google
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Search Ads
- Display Ads
- Performance Max
- YouTube Ads
- Keyword Research
- Remarketing
Meta
- Meta Ads Manager
- Facebook Ads
- Instagram Ads
- Custom Audiences
- Lookalike Audiences
- Retargeting
- Lead Generation
- Conversion Campaigns
- Pixel / Meta Conversion API knowledge preferred
Analytics
- Google Analytics
- Conversion Tracking
- Campaign Reporting
- Excel / Google Sheets
- Data Analysis
Key Performance Indicators (KPIs)
The candidate will be evaluated based on:
- Quality and quantity of leads generated
- Cost per qualified lead
- Website conversions
- Sales generated through paid advertising
- ROAS
- Reduction in customer acquisition cost
- Campaign performance and optimization
- Growth in website traffic and enquiries
Personal Attributes
The ideal candidate should be:
- Highly analytical and data-driven
- Result-oriented
- Creative and willing to experiment
- Proactive in identifying opportunities
- Detail-oriented
- Comfortable working with advertising budgets
- Able to work under deadlines
- Good at communicating campaign performance to management
- Willing to take ownership of campaign results
Employment DetailsParticularDetailsPositionGoogle & Meta Ads ManagerIndustryLab-Grown Diamond / JewelleryLocationJIH, MumbaiEmployment TypeFull-TimeWork ModeOn-SiteWorking DaysMonday to SaturdayWeekly OffSundayWorking Hours10:00 AM – 7:00 PMExperience2–5 Years PreferredReporting
Reports To: Management / Marketing Head
Salary
Salary: As per experience, skills, current salary and suitability for the role.
Application Requirement
Candidates should submit their CV along with examples of previous Google/Meta campaigns or a performance marketing portfolio.
Candidates with proven experience in lead generation and sales campaigns for jewellery, luxury, fashion or e-commerce brands will be preferred.
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
