Performance Marketing Specialist
Location: Tamil Nadu
Employment Type: Full-time
Industry: Psychology Education / EdTech
About the Role
We are looking for a Performance Marketing Specialist to join our team and help build the digital growth engine for a new Psychology education brand.
This is an exciting opportunity for someone who enjoys marketing, experimenting with ideas, understanding data, and seeing their work translate into real business results.
You will play a key role in reaching Psychology students, graduates, and aspiring professionals across Tamil Nadu, generating quality leads, and improving conversions across the digital funnel.
What You'll Work On
- Plan, launch, manage, and optimise Meta Ads and Google Ads.
- Develop and execute performance marketing campaigns focused on lead generation and conversions.
- Work on SEO, AEO (Answer Engine Optimisation), and GEO (Generative Engine Optimisation) to improve organic visibility.
- Explore new digital channels, platforms, communities, and creative ways to reach the right audience.
- Manage and improve engagement across Instagram, Facebook, and Reddit.
- Track campaign performance, analyse key metrics, and share actionable insights.
- Work closely with the Content and Admissions teams to improve lead quality, nurturing, and conversions.
- Conduct A/B tests on audiences, creatives, messaging, landing pages, and campaigns.
- Identify what is working, learn from the data, and scale successful campaigns.
- Continuously research trends, competitors, audience behaviour, and new opportunities in digital marketing.
What We're Looking For
- Hands-on experience managing Meta Ads and Google Ads.
- Strong understanding of digital marketing fundamentals and performance metrics such as CPC, CTR, CPL, CPA, ROAS, conversion rate, and funnel performance.
- Working knowledge of SEO and an interest in emerging areas such as AEO and GEO.
- Comfortable working with analytics, dashboards, campaign reports, and data.
- Strong communication skills in Tamil and English.
- Ability to understand and connect with the Tamil Nadu Psychology student and graduate audience.
- Curious, proactive, and willing to experiment with new ideas.
- Strong ownership mindset—you take initiative rather than waiting to be told what to do.
- Ability to work collaboratively with content, admissions, and other teams.
- Willingness to learn, test, fail fast, and improve based on data.
What We Value
You don't need to know everything.
We're looking for someone who can think, learn, experiment, and take initiative.
If you see an opportunity, we want you to be the person who says, "Let's test it."
If a campaign isn't working, we want you to investigate why, propose a solution, and try again.
What We'd Love to See at the Interview
Come prepared.
Think about how you would help us reach Psychology students and graduates across Tamil Nadu.
Be ready to share:
- Your ideas for reaching Psychology students and graduates online.
- Which platforms and communities you would prioritise and why.
- Your approach to Meta and Google Ads.
- Content or campaign ideas that could generate high-quality leads.
- Ideas for improving organic visibility through SEO, AEO, and GEO.
- How you would differentiate the brand from other Psychology education providers.
- How you would measure whether your ideas are actually working.
You don't need to prepare a perfect presentation. We want to see how you think.
Why Join Us?
- Build the digital growth engine for a new Psychology education brand.
- Get the opportunity to experiment across paid, organic, social, and emerging digital channels.
- Work closely with content and admissions and see the complete marketing-to-enrolment journey.
- Have meaningful ownership and influence over growth initiatives.
- Learn by doing, testing, analysing, and scaling what works.
If you're curious about marketing, comfortable with data, and excited by the opportunity to build something from the ground up, we'd love to hear from you.
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Provident Fund
Work Location: In person
