Job Requirements
Strategic Planning & Business Development
- Develop and execute a robust strategy to grow alternate sales channels, focusing on trunk shows, pop-up events, and corporate sales.
- Identify target markets, premium venues, and high-net-worth customer segments to enhance brand reach.
- Collaborate with cross-functional teams (marketing, design, and retail) to align alternate channel initiatives with overall brand objectives.
Event Planning & Execution
- Plan, organize, and oversee trunk shows and pop-ups in key cities or luxury destinations.
- Select and negotiate with premium venues, partners, and vendors to create memorable event experiences.
- Ensure smooth execution of events, focusing on customer experience, aesthetics, and operational efficiency.
Sales & Revenue Generation
- Set and achieve sales targets for alternate channels, ensuring profitability and ROI from events.
- Leverage trunk shows and pop-ups to upsell and cross-sell high-value jewellery pieces to VIP clients.
- Track performance metrics and provide insights for optimizing future events.
Relationship Management
- Build and nurture relationships with high-net-worth individuals (HNWIs), influencers, and key decision-makers.
- Work with local communities, socialites, and brand ambassadors to generate buzz and exclusivity for events.
- Manage partnerships with luxury brands, designers, and hospitality providers for joint events.
Marketing & Customer Engagement
- Develop targeted marketing campaigns for trunk shows and pop-ups, leveraging digital, print, and word-of-mouth channels.
- Create curated and personalized experiences for clients attending events, including private showings, exclusive collections, and bespoke services.
- Represent the brand at events, ensuring alignment with its luxury image and values.
Team Leadership & Vendor Management
- Lead a team responsible for logistics, operations, and customer experience at events.
- Manage third-party vendors, including caterers, designers, and security, to ensure seamless event delivery.
Work Experience
- Experience: Minimum of 8–10 years in luxury retail, event management, or sales roles; prior experience in jewellery or fashion preferred.
- Skills: Strong leadership, strategic thinking, negotiation, and customer relationship management.
- Knowledge: Deep understanding of the luxury market, HNWIs, and high-touch sales strategies.
- Creativity: Ability to conceptualize and execute unique event formats that elevate brand image.
- Flexibility: Willingness to travel extensively to manage events and meet clients.
- Education: Bachelor’s degree in Business, Marketing, or related fields; an MBA or similar postgraduate degree is a plus.
