Job Title: PPC Specialist
Company: Apex Web Cube
Location: Jagatpura, Jaipur, Rajasthan
Experience Required: 3+ Years
Employment Type: Full-Time
Salary : ₹20,000.00 - ₹50,000.00 per month (Depending on the experience)
Job Summary:
We are looking for a results-driven PPC Expert to join our digital marketing team. The ideal candidate will be responsible for planning, executing, and optimizing paid advertising campaigns across various platforms to generate high-quality leads, increase website traffic, and maximize ROI.
Key Responsibilities:
Create, manage, and optimize PPC campaigns on Google Ads, Bing Ads, Meta Ads (Facebook & Instagram), and other advertising platforms.
Conduct keyword research, competitor analysis, and audience targeting.
Monitor campaign performance and make data-driven decisions to improve results.
Manage campaign budgets and ensure maximum return on ad spend (ROAS).
Create compelling ad copies and collaborate with the creative team for ad creatives.
Set up conversion tracking, Google Analytics, Google Tag Manager, and performance reporting.
Analyze campaign metrics such as CTR, CPC, CPA, Conversion Rate, and Quality Score.
Perform A/B testing of ads, landing pages, and audience segments.
Generate regular performance reports and provide actionable insights.
Stay updated with the latest PPC trends, platform updates, and industry best practices.
Qualifications:
Bachelor's degree in Marketing, Business, Computer Applications, or a related field.
Google Ads Certifications will be an added advantage.
2–4 years of proven experience in PPC campaign management.
Preferred Qualifications:
Experience working with lead generation and eCommerce campaigns.
Knowledge of remarketing and audience segmentation.
Familiarity with SEO and overall digital marketing strategies.
Pay: ₹20,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
