EY RESPONSIBILITIES
Paid Media — Meta & Google
- Own end-to-end Meta Ads (Facebook & Instagram) strategy — campaign architecture, audience segmentation, creative testing frameworks, and budget scaling.
- Manage Google Ads across Search, Shopping, PMax, Display, and YouTube — from keyword strategy to bid management and conversion optimisation.
- Drive continuous A/B testing on creatives, copy, landing pages, and offers to improve CTR, CVR, and blended ROAS.
- Proactively manage ad fatigue, audience refresh cycles, and creative pipeline in coordination with the creative team.
- Maintain weekly and monthly performance dashboards; present actionable insights to leadership.
CRM & Retention Marketing
- Own WhatsApp, Email, and SMS marketing via CRM tools (Klaviyo / WebEngage / MoEngage or similar) — building flows, broadcast campaigns, and lifecycle sequences.
- Drive repeat purchase rate, LTV, and churn reduction through segmentation-led CRM journeys.
- Set up and optimise post-purchase nurture, cart abandonment, win-back, and loyalty flows.
- Manage CRM calendar in sync with product launches, sales events, and brand moments.
Affiliate & Influencer Performance
- Build and manage the affiliate program — onboarding creators, partners, and coupon-based affiliates on platforms like GlowRoad, Cuelinks, or in-house setups.
- Track affiliate-attributed revenue, commission structures, and ROI per affiliate.
- Coordinate with the influencer/content team to bridge organic and performance-linked creator campaigns.
Cross-functional Ownership & Coordination
- Serve as the single point of contact for performance marketing across all internal teams — creative, catalog, tech/web, and marketplace.
- Brief creative teams with data-driven inputs: hooks, messaging angles, format requirements, and platform specs.
- Coordinate with the website/tech team on landing page optimisation, pixel health, UTM hygiene, and tracking accuracy.
- Work closely with the D2C ops team on inventory availability, offer mechanics, and promotional planning.
- Own the attribution stack — ensure accurate tracking across GA4, Meta Pixel, Google Tag, and CRM.
Analytics & Reporting
- Build and maintain performance reports across channels — ROAS, CAC, CPM, CTR, CVR, AOV, LTV, and contribution margin.
- Conduct cohort analysis, channel mix modelling, and budget reallocation based on performance.
- Identify funnel bottlenecks and proactively recommend fixes — ad to landing page to checkout.
WHAT WE'RE LOOKING FOR
Must-Have Experience
- 3–6 years of hands-on performance marketing experience in a D2C, beauty, personal care, or consumer brand.
- Deep expertise in Meta Ads Manager — campaign structure, audience strategy, creative testing, and scaling.
- Strong command of Google Ads — Search, Shopping, PMax, and YouTube.
- Proven experience managing CRM tools and building automated customer lifecycle flows.
- Working knowledge of affiliate marketing ecosystems and tracking.
- Proficiency in GA4, attribution modelling, and UTM/pixel management.
- Ability to independently own channel P&L — budget planning, forecasting, and reporting.
Traits That Will Make You Thrive Here
- Complete ownership mindset — you don't wait to be told. You identify problems and fix them.
- Strong cross-functional communicator — comfortable working with creative, ops, and tech teams simultaneously.
- Data-first instinct balanced with creative sensitivity — you know good creative when you see it.
- Comfortable in a high-velocity startup environment with evolving priorities.
- Detail-oriented with excellent execution hygiene — clean naming conventions, structured testing, accurate reporting.
TOOLS & PLATFORM PROFICIENCY
✦ Meta Ads Manager
✦ Google Ads (Search, Shopping, PMax)
✦ Google Analytics 4 (GA4)
✦ Klaviyo / WebEngage / MoEngage
✦ WhatsApp Business API
✦ Affiliate Platforms (Cuelinks / GlowRoad)
✦ Google Tag Manager
✦ Shopify / WooCommerce
✦ Excel / Google Sheets
✦ Looker Studio / Power BI (preferred)
WHAT YOU'LL OWN (KPIS)
- Blended ROAS and channel-wise ROAS targets
- Customer Acquisition Cost (CAC) across paid channels
- Repeat purchase rate and LTV via CRM
- Affiliate-attributed GMV and partner count growth
- Monthly performance marketing budget utilisation and efficiency
- Attribution accuracy and tracking hygiene across all channels
WHAT WE OFFER
- Complete channel ownership from Day 1 — no hand-holding, no bureaucracy.
- Direct access to leadership and fast decision-making cycles.
- Competitive compensation benchmarked to D2C industry standards.
- A scrappy, passionate team that genuinely loves the brand they're building.
- Opportunity to grow as the brand scales across D2C, marketplace, and offline.
Pay: ₹1,000,000.00 - ₹1,200,000.00 per year
Work Location: In person
