Employment Type:
Full-Time
Job Overview
We are looking for a results-driven Social Media Marketing Expert who can plan, execute, and optimize high-performing campaigns across social media platforms, especially Meta (Facebook & Instagram). The ideal candidate should have strong analytical skills, creative thinking, and proven experience in driving leads, engagement, and conversions.
Key Responsibilities
- Plan and execute paid social media campaigns on Facebook and Instagram.
- Develop data-driven campaign strategies aligned with business goals.
- Manage budgets, bidding strategies, and audience targeting.
- Perform A/B testing to improve campaign performance.
- Monitor KPIs such as CPC, CPA, CTR, ROAS, and conversion rates.
- Generate regular performance reports with actionable insights.
- Collaborate with the creative team for high-converting ad creatives.
- Stay updated with the latest social media trends, algorithm updates, and ad policies.
- Optimize campaigns continuously to maximize ROI.
- Handle Meta Pixel setup, custom audiences, and retargeting strategies.
Required Skills & Qualifications
- Proven experience in social media marketing and Meta Ads.
- Strong understanding of campaign structure, funnels, and audience segmentation.
- Hands-on experience with Ads Manager, Business Manager, and Pixel tracking.
- Ability to analyze data and make performance-driven decisions.
- Excellent communication and coordination skills.
- Creative mindset with attention to detail.
Preferred Qualifications
- Certification in Meta/Facebook Ads is a plus.
- Experience with Google Ads or other paid platforms.
- Knowledge of marketing automation tools.
- Basic understanding of graphic/video ad requirements.
Experience Required
2–5 years in Social Media Marketing or Performance Marketing.
Job Type: Full-time
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
