Job Description – Deputy Manager: Strategic Initiatives (Direct Sales Force)Role OverviewThe Deputy Manager – Strategic Initiatives will drive key business growth levers within the Direct Sales Force (DSF) by implementing new business models, enabling data-driven decision-making, and improving operational efficiencies. The role requires strong cross-functional collaboration, analytical capabilities, and execution agility.Key Responsibilities1.New Business Models Scale-UpObjective: Improve penetration and expand customer base while enhancing digital efficiencyCollaborate with AI and Digital teams to identify efficiency gapsDrive initiatives for improving platform adoption and productivityTrack and improve penetration metrics across channelsFocus on customer acquisition and digital funnel optimization2. Data Enablement Business AnalyticsObjective: Strengthen data-backed decision making and field supportCoordinate with IT and BPMA teams to ensure availability of accurate MIS and data systemsPublish and maintain accurate daily business reportsConduct data analysis for new models and business requirementsPerform Root Cause Analysis (RCA) for performance gapsIdentify discrepancies in reporting and ensure timely resolutionProvide analytical support to field teams and leadership3. DSF Business Efficiency EnhancementObjective: Improve overall DSF productivity and business deliveryMonitor DSF performance metrics and identify improvement areasCollaborate across teams for execution of initiativesConduct weekly business performance reviewsDrive achievement of DSF business plan targetsKey Performance Indicators (KPIs)Increase in customer penetration and base expansionImprovement in digital adoption and efficiency metricsAccuracy and timeliness of business MIS reportsDSF business plan achievementReduction in process gaps and operational inefficienciesSkills CompetenciesAdvance Excel, Power BI, Written EnglishStrong analytical and problem-solving skillsExcellent stakeholder management and cross-functional collaborationData-driven decision-making capabilityHigh agility and ownership mindsetReporting StructureReports to: Chief Manager – Strategic Initiatives (DSF) / Business HeadKey Stakeholders: Sales Teams, Digital/AI Teams, IT, BPMA, Oprations, Management
