Title: Digital Marketing Specialist
Experience – 2-3 Years
Location - Noida
We are looking for a creative and strategic Digital Marketing Specialist with experience in SaaS-based products to help strengthen our brand presence and communicate our product value effectively in the market.
This role will primarily focus on branding, content strategy, digital storytelling, and performance marketing to position our product strongly among our target audience.
Key Responsibilities:
- Develop and execute digital marketing and branding strategies for our SaaS product
- Create and implement content strategies across LinkedIn, website, blogs, and marketing campaigns
- Translate complex product features into clear visual narratives and compelling marketing content
- Plan and manage SEO strategies including keyword research, on-page optimization, and organic traffic growth
- Run and optimize PPC campaigns across platforms such as Google Ads and LinkedIn Ads to generate quality leads
- Build strong product positioning and brand visibility across digital platforms
- Use AI-powered marketing tools to support content creation, marketing automation, and campaign optimization
- Monitor and analyze campaign performance, SEO rankings, and paid marketing metrics to improve ROI
What We’re Looking For:
- 3–6 years of experience in Digital Marketing, preferably in SaaS / B2B tech products
- Strong understanding of branding, content marketing, SEO, and PPC strategies
- Hands-on experience with AI tools for marketing, content generation, and analytics
- Ability to create engaging visual and written content that communicates product value effectively
- A data-driven mindset with strong analytical and optimization skills
Job Type: Full-time
Pay: ₹50,000.00 - ₹70,000.00 per month
Work Location: In person
