Job Title: Google Ads Executive (PPC Specialist)
About the Role
We are looking for a results-driven Google Ads Executive who has hands-on experience in planning, executing, and optimizing Google Ads campaigns. The ideal candidate should have strong analytical skills and a passion for improving campaign performance.
Responsibilities
- Create, manage, and optimize Google Search, Display, Performance Max, Shopping, and YouTube campaigns.
- Perform keyword research using Google Keyword Planner.
- Optimize bids, budgets, audiences, and ad copy.
- Improve Quality Score and reduce Cost Per Lead (CPL).
- Monitor campaign performance and generate weekly/monthly reports.
- Conduct A/B testing for ads and landing pages.
- Implement conversion tracking using Google Tag Manager and Google Analytics 4.
- Analyze competitor campaigns and market trends.
- Collaborate with SEO, content, and design teams.
Requirements
- 1–3 years of hands-on Google Ads experience.
- Google Ads Certification preferred.
- Knowledge of GA4 and GTM.
- Strong understanding of PPC metrics.
- Excellent analytical and communication skills.
Preferred Skills
- Search Ads
- Display Ads
- YouTube Ads
- Shopping Ads
- Performance Max
- Keyword Research
- GA4
- GTM
- Microsoft Excel
Pay: ₹15,000.00 - ₹40,000.00 per month
Benefits:
- Leave encashment
- Paid sick time
Work Location: In person
