We are looking for a creative and results-driven Digital Marketing Specialist with strong expertise in social media management, SEO, and paid advertising. The ideal candidate should have a deep understanding of skincare trends and the ability to build engaging digital campaigns that drive brand growth.
Key Responsibilities:
- Manage and grow brand presence across social media platforms (Instagram, Facebook, etc.)
- Plan, create, and schedule engaging content aligned with current skincare trends
- Monitor social media performance, audience engagement, and competitor activity
- Stay updated with the latest trends in the skincare and beauty industry
- Execute and optimize SEO strategies to improve website visibility and rankings
- Plan, run, and optimize Meta Ads (Facebook & Instagram Ads) campaigns
- Analyze campaign performance and generate actionable insights
- Collaborate with design and content teams for campaign execution
- Maintain brand consistency across all digital channels
Requirements:
- Proven experience in digital marketing, preferably in skincare/beauty industry
- Strong knowledge of social media platforms and content strategy
- Up-to-date with skincare trends and consumer behavior
- Basic to advanced knowledge of SEO (on-page & off-page)
- Hands-on experience with Meta Ads Manager
- Analytical mindset with ability to interpret data and optimize campaigns
- Good communication and content planning skills
Preferred Skills:
- Experience with influencer collaborations
- Knowledge of content creation tools (Canva, Adobe, etc.)
- Understanding of e-commerce marketing strategies
Work Location: In person
Pay: ₹10,000.00 - ₹25,000.00 per month
Work Location: In person
