Are you passionate about driving measurable growth through paid advertising? We're looking for a Performance Marketing Specialist with hands-on experience in managing and optimizing digital advertising campaigns across multiple platforms. If you're data-driven, analytical, and focused on delivering results, we'd love to have you on our team!
Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other digital platforms.
- Monitor campaign performance and improve key metrics such as CPL, CPA, ROAS, CTR, CPC, and conversion rates.
- Conduct keyword research, audience research, competitor analysis, and campaign testing to improve performance.
- Manage advertising budgets, bidding strategies, and ensure maximum return on investment (ROI).
- Generate quality leads and sales through performance-driven marketing strategies.
- Collaborate with the creative team to develop high-performing ad creatives, landing pages, and campaign assets.
Requirements :
- 1-2 years of hands-on experience in Performance Marketing.
- Strong expertise in Google Ads and Meta Ads (LinkedIn Ads experience is an added advantage).
- Good understanding of campaign structures, audience targeting, keyword research, and bidding strategies.
Benefits :
- Free Accommodation
- Free Lunch
- Excellent Career Growth Opportunities
- Collaborative and Growth-Oriented Work Environment
- Opportunity to work on high-impact marketing campaigns
Benefits:
- Food provided
- Paid sick time
- Paid time off
- Provident Fund
Ability to commute/relocate:
- Malappuram, Kerala: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- Are you an Immediate Joiner?
Experience:
- Performance marketing in edtech: 1 year (Preferred)
Work Location: In person
