Key Responsibilities
- Develop and execute the overall CRM and customer lifecycle strategy.
- Manage customer segmentation based on demographics, behavior, purchase history, engagement, and lifecycle stage.
- Plan and execute targeted campaigns across email, SMS, WhatsApp, push notifications, and other relevant channels.
- Develop customer journeys for acquisition, onboarding, engagement, retention, reactivation, and win-back.
- Drive personalization and recommendations based on customer behavior and preferences.
- Own CRM campaign calendars, execution, testing, and optimization.
- Analyze campaign performance and identify opportunities to improve conversion, engagement, retention, and revenue.
- Conduct A/B testing on messaging, offers, audiences, timing, and channels.
- Monitor key CRM metrics such as open rate, CTR, conversion rate, repeat purchase rate, churn, retention, and customer lifetime value.
- Work closely with Marketing, Product, Sales, Technology, Data/Analytics, and Customer Support teams.
- Manage CRM platforms and ensure accurate customer data, audience creation, campaign setup, and reporting.
- Establish dashboards and regular reporting for CRM performance.
- Ensure compliance with applicable data privacy, consent, and communication regulations.
- Identify opportunities to automate repetitive CRM activities and improve campaign efficiency.
Pay: From ₹3,331.22 per month
Work Location: In person
