Job Description: Lead Generation Executive
Company: GammaStack
Location: Remote, India
Experience: 2 – 3 Years
Department: Marketing
About GammaStack:
GammaStack is specialized in providing bespoke, white-label software solutions for the gaming and entertainment industry, with strong focus on the iGaming sector. We are looking for a dynamic and results-driven Lead Generation Executive to fuel our growth in the European and US markets.
Role Overview:
Seeking a highly motivated Lead Generation Executive with 2-3 years of proven experience in B2B outbound prospecting. In this role, you will be responsible for identifying, qualifying, and generating high-quality Sales Qualified Leads (SQLs) through multi-channel outreach strategies. Primary focus will be to build awareness, engage potential clients by leveraging tools like Apollo.io and LinkedIn Sales Navigator to build a robust sales pipeline.
Key Responsibilities:
- Prospecting & List Building: Utilize Apollo.io and LinkedIn Sales Navigator to identify and build targeted lists of potential clients (key decision-makers) within our ideal customer profile (ICP)
- Multi-Channel Outreach: Execute a structured outbound sequence using a combination of:
- Email: Craft personalized, compelling cold emails that generate interest and responses.
- LinkedIn: Employ advanced LinkedIn prospecting techniques – including personalized connection requests, engaging with content, and sending InMails to start conversations.
- WhatsApp: Use professional WhatsApp messaging for follow-ups and engagement where appropriate and compliant with regional regulations.
- Calls: Make warm calls to prospects who have engaged with our outreach, confidently introducing GammaStack’s value proposition and qualifying their interest.
- Lead Qualification: Conduct initial needs analysis and BANT (Budget, Authority, Need, Timeline) qualification to ensure leads are sales-ready before handing them off to the Account Executive team.
- CRM Management: Meticulously track all outbound activities, conversations, and lead status in our CRM (Apollo.io) to maintain a clean and accurate pipeline.
- Market Intelligence: Gather and relay market feedback, competitive intelligence, and prospect insights to the sales and marketing teams to help refine our messaging and strategy.
- Target-Oriented: Consistently meet and exceed weekly and monthly targets for qualified meetings and SQLs generated.
Must-Have Qualifications & Skills:
- Experience: 2 – 3 years of hands-on experience in a B2B outbound lead generation or SDR role, specifically targeting the European and US markets.
- Proven Track Record: Demonstrable success in generating a consistent pipeline of high-quality SQLs through multi-channel outreach.
- Tool Proficiency: Must-have hands-on experience with:
- Apollo.io (for lead sourcing, email sequencing and outreach tracking)
- LinkedIn Sales Navigator (for advanced search and prospecting)
- Communication Skills: Exceptional written and verbal communication skills in English. Experience in making warm calls is a non-negotiable requirement. You must be confident, articulate, and able to handle objections over the phone.
- Sales Acumen: Strong understanding of the B2B sales cycle and lead qualification frameworks.
- Self-Motivation: A proactive, “hunter” mentality with the ability to work independently and manage time effectively in a fast-paced environment.
Bonus Qualifications (Good to Have):
- Deep LinkedIn Prospecting Knowledge: Advanced skills in building a professional brand on LinkedIn and running effective outreach campaigns on the platform.
- Experience with WhatsApp for Business or other similar messaging tools in a professional context.
- Industry Knowledge: Previous experience in the IT services, software development, gaming industry.
What We Offer:
- A competitive salary and an attractive performance-based incentive structure.
- Opportunity to work in a fast-growing global tech company with a vibrant culture.
- Continuous learning and development opportunities to advance your career in sales.
- The tools and technology you need to be successful (premium access to Apollo.io, Sales Nav, etc.).
- [Mention other benefits like health insurance, flexible work hours, remote work policy, etc.]
How to Apply:
If you are a proactive hunter with a proven record of generating qualified leads and are excited by the challenge of driving growth in international markets, we would love to hear from you. Please submit your resume and briefly tell us about your most successful multi-channel outreach campaign and the tools you used.
