JOB DESCRIPTION
Position
Social Media Manager & Scriptwriter
Company
Magsum Solutions Private Limited – Marketing Venture
Employment Type
Full-Time
Location
Mumbai / Hybrid
Experience
2–5 Years
About the Role
We are looking for a creative, proactive and results-oriented Social Media Manager & Scriptwriter to join the core team of our new marketing venture.
The person will be responsible for managing social media accounts for Magsum’s clients, developing content strategies, creating content calendars, writing scripts and coordinating with the creative and video production team.
The ideal candidate should have a strong understanding of social media, excellent writing skills and the ability to understand different businesses and convert their objectives into engaging content.
Key Responsibilities
Social Media Management
- Manage social media accounts across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Plan and maintain monthly content calendars.
- Schedule and publish posts, Reels, stories and other content.
- Maintain consistency in brand tone, messaging and visual direction.
- Monitor comments, messages and audience interactions where required.
- Stay updated with social media trends, formats and platform changes.
Content Planning
- Develop content ideas based on each client’s business and target audience.
- Create content pillars and monthly content plans.
- Plan Reels, carousels, static posts, stories and campaigns.
- Identify relevant trends and convert them into brand-specific content.
- Develop content around product launches, offers, events and business milestones.
- Research competitors and identify content opportunities.
Scriptwriting
- Write scripts for Instagram Reels and YouTube Shorts.
- Write founder/personal branding scripts.
- Create product and service promotional scripts.
- Develop educational, informational and storytelling scripts.
- Write strong hooks and calls-to-action.
- Coordinate with the Videographer & Video Editor to execute scripts effectively.
Client Coordination
- Understand client requirements and brand objectives.
- Participate in client meetings when required.
- Present content calendars and campaign ideas.
- Coordinate content approvals and revisions.
- Maintain regular communication with clients.
- Ensure content is delivered according to agreed timelines.
Performance & Reporting
- Monitor social media performance.
- Track reach, engagement, views, followers and other relevant metrics.
- Identify high-performing and low-performing content.
- Recommend improvements based on performance.
- Prepare basic monthly social media reports for clients.
Campaign Support
- Support social media campaigns and digital marketing initiatives.
- Develop creative concepts for promotions and campaigns.
- Coordinate with designers, videographers and performance marketing teams.
- Assist in influencer collaborations and brand partnerships where required.
Required Skills
- Strong knowledge of Instagram, Facebook and LinkedIn.
- Excellent content writing and scriptwriting skills.
- Strong understanding of Reels and short-form video content.
- Good storytelling ability.
- Strong creative thinking.
- Good communication skills.
- Understanding of social media analytics.
- Ability to manage multiple client accounts simultaneously.
- Good organisational and time-management skills.
- Ability to work independently and meet deadlines.
Preferred Skills
- Experience working with a digital marketing agency.
- Experience managing multiple brands.
- Experience with founder/personal branding.
- Experience in B2B and B2C social media.
- Basic understanding of Meta Ads and digital marketing.
- Knowledge of Canva and other content creation tools.
- Familiarity with AI content creation tools.
- Experience in healthcare, lifestyle, D2C, professional services or startup marketing is an advantage.
Key Performance Indicators (KPIs)
- Content delivery within timelines.
- Social media growth.
- Reach and engagement.
- Reel/video views and retention.
- Quality of scripts and content ideas.
- Client satisfaction.
- Client account retention.
- Improvement in content performance.
- Consistency of publishing.
- Quality and execution of monthly content calendars.
Ideal Candidate
We are looking for someone who can understand a business and answer:
What should this brand say, who should it say it to, what content should we create, and how can we make people stop scrolling?
The candidate should be comfortable with both creative work and day-to-day social media execution.
Education
Degree/Diploma in Marketing, Mass Communication, Journalism, Advertising, Media or a related field is preferred but not mandatory.
Strong experience and a good portfolio will be considered.
Portfolio
Candidates should preferably share examples of:
- Social media accounts managed
- Reels/scripts created
- Content calendars
- Campaigns handled
- Copywriting/content writing
- Founder/personal branding content
Compensation
Based on experience, skills and portfolio.
Pay: ₹300,000.00 - ₹500,000.00 per year
Benefits:
- Leave encashment
- Paid sick time
- Work from home
Work Location: Hybrid remote in Chennai, Tamil Nadu (Chennai, Chennai District)
