Role: Digital Marketing Executive
Location: Siliguri, West Bengal
Job Type: Full-time
Work Mode: In-office
About the Role
We are looking for a creative, analytical, and performance-driven Digital Marketing Executive to join our growing team. If you're passionate about SEO, social media marketing, Google Ads, Meta Ads, content marketing, and lead generation, this is an excellent opportunity to build impactful digital campaigns that drive business growth.
As a Digital Marketing Executive, you will be responsible for planning, executing, monitoring, and optimising digital marketing campaigns across multiple online platforms. You will work closely with cross-functional teams to increase brand visibility, generate qualified leads, and improve customer engagement.
Key Responsibilities
- Plan, execute, and optimise digital marketing campaigns across multiple digital channels.
- Develop and implement effective SEO strategies to improve organic search rankings.
- Manage Google Ads (PPC) and Meta Ads (Facebook & Instagram) campaigns to maximise ROI.
- Create, schedule, and manage engaging content across social media platforms.
- Monitor social media performance, audience engagement, and campaign insights.
- Execute email marketing campaigns to nurture leads and improve customer retention.
- Analyse website performance using Google Analytics and Google Search Console.
- Conduct keyword research and competitor analysis using tools such as SEMrush and Ahrefs.
- Collaborate with designers and content creators to develop high-converting creatives, blogs, landing pages, and marketing materials.
- Optimise website content and user experience to improve conversion rates.
- Prepare weekly and monthly reports on campaign performance, traffic, leads, and ROI.
- Stay updated with the latest digital marketing trends, AI tools, algorithms, and industry best practices.
Required Skills
- Strong understanding of SEO, SEM, PPC, and Performance Marketing
- Hands-on experience with Google Ads and Meta Ads Manager
- Knowledge of Google Analytics and Google Search Console
- Experience in Social Media Marketing and Content Marketing
- Familiarity with keyword research and SEO tools like SEMrush or Ahrefs
- Basic knowledge of HTML and website CMS platforms (WordPress preferred)
- Excellent analytical, problem-solving, and reporting skills
- Creative thinking with strong written and verbal communication skills
- Ability to manage multiple campaigns and meet deadlines
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- Min. 2 years of experience in Digital Marketing, Performance Marketing, or Growth Marketing
- Digital Marketing Certification (Google, Meta, HubSpot, or equivalent) will be an added advantage
Preferred Tools
- Google Analytics (GA4)
- Google Search Console
- Google Ads
- Meta Ads Manager
- SEMrush
- Ahrefs
- Canva
- WordPress
- Microsoft Excel
Key Performance Indicators (KPIs)
- Growth in website traffic
- Lead generation and cost per lead
- Organic keyword rankings
- Conversion rate optimisation
- Return on Ad Spend (ROAS) and campaign ROI
- Social media reach and engagement
- Email marketing performance
Why Join Us?
- Opportunity to work on exciting digital marketing projects with real business impact
- Collaborative and supportive work environment
- Career growth and learning opportunities
- Exposure to the latest marketing tools, AI-powered platforms, and performance marketing strategies
Apply Now
If you're passionate about digital marketing, data-driven decision-making, and creating campaigns that deliver measurable results, we'd love to hear from you.
Apply today and become a part of our growing team!
Pay: ₹15,000.00 - ₹40,000.00 per month
Benefits:
- Health insurance
- Paid sick time
- Provident Fund
Work Location: In person
