*About ResearchAyu*
ResearchAyu was *founded with a strong mission to find cures for incurable diseases*. We focus on serious and incurable conditions through in-depth research and evidence-based treatments, supported by clinical studies, trials, and measurable patient outcomes.
Our research has delivered key breakthroughs, including *regeneration of knee cartilage and spinal discs, and promising results in normalizing antibody levels in autoimmune conditions like RA and ANA*.
We have published *IEC-approved research papers and signed MoUs with the Ministry of AYUSH and Krishna Institute of Medical Sciences*, Karad, strengthening our scientific credibility. Our collaborations with institutions like the *All India Institute of Ayurveda*, Delhi, and the Ministry of AYUSH enable us to develop new protocols and conduct regulatory-aligned clinical trials. We are also advancing research in diabetes reversal and other therapeutic areas.
Operationally, we run *80+ clinics across India, serving 10,000+ patients daily.* Financially, we have scaled rapidly to an annual revenue run rate of *₹250 crore within four years*, making us *one of India’s fastest-growing healthcare organasation.*
ResearchAyu offers a dynamic, research-driven clinical environment with strong opportunities for career growth and leadership development.
Role Overview
The mandate is to build a predictable, conversion-led influencer acquisition engine for Research Ayu. You will own the complete funnel-from sourcing and content architecture to paid amplification and offline attribution-with a singular focus on Clinic Visit Conversions and revenue efficiency.
Primary Success Metrics: Cost Per Visit (CPV), Lead-to-Visit rate, and Influencer-level ROI (not reach or engagement).
Core Responsibilities
1. Performance-Driven Sourcing & Commercials
- Engine Building: Scale a structured sourcing engine using tools like Modash, HypeAuditor, and Upfluence.
- Rigorous Auditing: Move beyond vanity metrics to evaluate audience proximity to clinics, intent signals, engagement quality (saves/shares), and growth trends.
- Scoring & Selection: Maintain an internal Influencer Scoring Model to predict conversion potential.
- Strategic Negotiations: Structure commercial agreements focused on performance-based or hybrid models; secure full usage rights and allow-listing access (3–6 months minimum).
2. Content Architecture & Partnership Ads
- Performance Briefs: Replace generic briefs with direct-response frameworks (Problem-Agitation-Solution) and high-converting 3-second hooks.
- Paid Amplification: Execute end-to-end Partnership Ads (Meta Ads Manager) via creator handles to enhance trust and performance.
- Creative Testing: Collaborate with internal teams to convert influencer content into multiple ad variations for a systematic testing pipeline.
- Full-Funnel Alignment: Optimize the journey from Ad → Landing Page → Lead → Clinic Visit, ensuring messaging consistency and "vibe" across the funnel.
3. Data, Attribution & Scaling
- Advanced Tracking: Build a measurement system using GA, Mixpanel, and HubSpot to track offline attribution.
- Visualizing Performance: Develop Google Looker Studio dashboards to benchmark cohorts and identify funnel drop-offs.
- The "10% Rule" Audit: Conduct weekly audits to identify high-performing "Success Personas" and replicate them across future selections.
- Experimentation: Run structured A/B tests on hooks, formats (UGC, testimonials), and audience segments.
Technical Skill Set & Tools
- Ad-Tech: Deep hands-on expertise in Meta Ads Manager (specifically Partnership Ads/Whitelisting) and Google Ads (YouTube/Display).
- Influencer Tools: Proficiency in HypeAuditor, Modash, Aspire, or CreatorIQ.
- Analytics: Strong grasp of Google Analytics, CRM tagging (HubSpot), and UTM frameworks.
- Storytelling: Ability to architect high-converting content hooks without losing creator authenticity.
Candidate DNA & Qualifications
- Experience: 5–7 years in Performance Marketing, Growth, or Influencer Marketing with a proven ROI track record.
- Industry Focus: Experience in high-intent categories like Healthcare, Wellness, or Ayurveda is preferred.
- The Mindset: You must be a Logical Skeptic who prioritizes behavioral signals over likes and thinks in terms of Revenue per Lead rather than impressions.
Note: This is a performance role with direct revenue accountability, not a PR or branding position.
Pay: ₹700,000.00 - ₹1,200,000.00 per year
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
