Key Responsibilities
- Plan, execute, and optimize digital campaigns across social media, search engines, and other platforms.
- Develop and oversee engaging content for websites, blogs, email, and social media.
- Track KPIs, monitor campaign performance, and prepare actionable insights for management.
- Work closely with sales, product, and creative teams to align marketing initiatives with business goals.
- Manage digital marketing budgets effectively to maximize ROI.
- Stay updated on industry trends, competitor activities, and emerging digital tools.
Required Skills & Competencies
- Strong knowledge of digital marketing channels including social media, email, and search.
- Hands-on experience with campaign planning and execution.
- Excellent communication, analytical, and project management skills.
- Familiarity with SEO, Google Ads, Meta Ads, PPM, and catalog management is optional but desirable.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
- 4–6 years of experience in digital marketing roles.
- Proven track record of managing successful campaigns and delivering measurable results.
Pay: ₹45,000.00 - ₹70,000.00 per month
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Ability to commute/relocate:
- Chennai, Tamil Nadu (Chennai, Chennai District): Reliably commute or planning to relocate before starting work (Required)
Experience:
- Digital marketing: 4 years (Required)
- SEO: 3 years (Required)
Work Location: In person
