About Weezy
Weezy is building India's going-out fashion brand. We design clothes for the 20–35 crowd in Tier 1 cities — the shirts and tees you wear when the plan is dinner, drinks, a date, or a night out. We sell on our own website plus Myntra, Ajio, Nykaa Fashion and quick commerce. Small team, fast decisions, zero bureaucracy — you'll work directly with the founder.
The Role
This is one role that owns two connected engines: growing Weezy's Instagram and running our creator collaboration machine. You'll find the right creators, get them to make content with us, turn that content into growth on our page, and design the creatives that fill the gaps in between - using AI tools aggressively at every step. If you're the person whose Instagram feed is basically market research, keep reading.
What You'll Own
1. Creator engine (GTM through influencers & content creators)
- Find creators worth working with — including using Meta Ads Library to spot creators already running paid/barter collabs with Gen Z focused fast fashion labels.
- Build and maintain our creator database: niche, audience, past brand work, rates, sizes, city.
- Run outreach and negotiation end-to-end — DMs, WhatsApp, email — and manage each collab from product selection to content delivery.
- Track what each collab actually drives: profile visits, website traffic, sales — and decide who graduates from barter to paid to long-term.
2. Instagram growth
- Own the content calendar, posting cadence, and reels strategy for @weezyindia page.
- Ride trends fast - audio, formats, hooks and adapt them to a fashion brand without looking cringe.
- Publish creator content as collab posts and squeeze maximum reach out of every piece.
- Grow followers, engagement, and most importantly clicks to weezy.in.
3. Design
- Design statics, stories, carousels, and ad creatives yourself — Canva / Figma / Photoshop, whatever gets it done well.
- Keep everything on-brand: clean, bold, going-out energy.
4. AI leverage
- Use AI tools daily — image generation, editing, copywriting, video tools, workflow automation — to produce more content in less time.
- Bring your own stack. If you've built AI-assisted content workflows before, show us.
Who You Are
- 1–3 years doing social media / influencer marketing / growth for a D2C brand, agency, or your own page — or you've grown an Instagram account yourself and can prove it.
- You understand Indian fashion creators — who's real, who's overpriced, whose audience actually buys.
- You can design. Not “basic Canva” — you have taste and your work looks premium.
- You already use AI tools and can name the ones in your workflow.
- Comfortable with numbers: reach, CTR, follower growth, traffic — you report what worked and kill what didn't.
- Based in Bengaluru or willing to relocate.
Compensation & Details
- Full-time role, ₹25,000 to ₹30,000/month (₹3.6 LPA).
- Location: Bengaluru.
- Real ownership, fast growth if you perform.
How to Apply
Skip the long cover letter. Send us a short note answering these three:
- Name 3 Indian fashion creators Weezy should collaborate with right now — and why.
- One Instagram account (brand or creator) that's grown really well in the last 6 months — what are they doing right?
- Attach or link 3 design samples and mention the AI tools you use in your content workflow.
Send your answers + resume/portfolio to [email protected] with subject line: Growth Marketing Manager — [Your Name] or apply here on Indeed with the short note as mentioned above.
We read every application. We respond fast to the ones that stand out.
Pay: ₹300,000.00 - ₹400,000.00 per year
Benefits:
- Flexible schedule
- Paid sick time
- Work from home
Ability to commute/relocate:
- Indira Nagar, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)
Education:
Experience:
- Marketing: 2 years (Preferred)
Language:
Work Location: In person
