Here is a structured, comprehensive job description for a Digital Marketing Executive that you can copy, adapt, and paste directly into your Indeed posting:
Job Title: Digital Marketing Executive
Job Type: Full-time
Job Summary
We are seeking a creative, data-driven, and highly motivated Digital Marketing Executive to join our marketing team. In this role, you will be responsible for planning, executing, and optimizing our multi-channel digital marketing campaigns to increase brand awareness, drive website traffic, and generate high-quality leads. The ideal candidate is passionate about all things digital, stays ahead of industry trends, and has a proven track record of managing successful online campaigns.
Key Responsibilities
- Campaign Management: Design, execute, and monitor digital marketing campaigns across key channels, including SEO, SEM, social media, email, and display advertising.
- Social Media & Content Strategy: Manage and grow our social media presence (e.g., LinkedIn, Instagram, Facebook, X) by creating engaging, platform-specific content calendars.
- SEO & SEM Optimization: Perform ongoing keyword research, optimize website content (on-page and off-page SEO), and manage paid search (Google Ads) campaigns to maximize ROI.
- Email Marketing: Design and implement automated email marketing workflows, newsletters, and lead-nurturing campaigns using marketing automation tools.
- Analytics & Reporting: Track, analyze, and report on key performance metrics (KPIs) such as click-through rates, conversion rates, and cost-per-acquisition using Google Analytics and other monitoring tools.
- Website Management: Collaborate with the design and development teams to maintain and update website content, landing pages, and user experience (UX) to improve overall conversion rates.
- Market Research: Monitor competitor activities, industry trends, and emerging digital marketing tools to identify new opportunities for growth.
Qualifications & Skills
- Experience: 2–4 years of experience in a digital marketing role with a portfolio of successful campaigns.
- Key Tools & Skills:
- Strong working knowledge of Google Analytics, Google Ads, and social media management platforms.
- Hands-on experience with SEO tools (e.g., SEMrush, Ahrefs, Moz).
- Familiarity with email marketing software (e.g., Mailchimp, HubSpot, ActiveCampaign).
- Basic knowledge of graphic design tools (e.g., Canva) and HTML/CSS is a plus.
- Analytical Mindset: Excellent data analysis capabilities with the ability to turn performance metrics into actionable marketing strategies.
- Communication: Strong copywriting, content creation, and verbal communication skills.
- Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
What We Offer
- Competitive salary with performance-based incentives.
- Comprehensive health, dental, and vision insurance.
- Budget for continuous learning, digital marketing certifications, and courses.
- Collaborative and creative work culture with flexible/hybrid work options.
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
