Meta Ads Expert
Experience: 4–6 Years
Employment Type: Full-Time
Work Mode: Work From Home
Company: Bold Theory Digital
About Bold Theory Digital
Bold Theory Digital is a digital marketing agency focused on helping businesses achieve measurable growth through strategic and performance-driven digital marketing.
We are looking for an experienced Meta Ads Expert who can take ownership of campaign strategy, execution, optimization, and performance across Meta platforms.
Key Responsibilities
Plan, execute, and manage Meta advertising campaigns across Facebook and Instagram.
Develop campaign strategies based on client objectives, target audiences, and business goals.
Manage campaign budgets and optimize spending to achieve maximum ROI.
Conduct audience research, competitor analysis, and market research.
Create and manage campaigns for lead generation, conversions, traffic, engagement, and remarketing.
Continuously monitor campaign performance and optimize audiences, placements, creatives, bidding, and budgets.
Develop and implement A/B testing strategies for creatives, ad copies, audiences, and campaign structures.
Monitor key performance metrics including CPL, CPA, CTR, CPM, conversion rate, and ROAS.
Identify performance trends and provide actionable recommendations.
Ensure proper implementation and monitoring of Meta Pixel, Conversions API, events, and conversion tracking.
Prepare regular campaign performance reports and present key insights.
Work closely with creative and content teams to develop high-performing ad creatives and messaging.
Stay updated with Meta platform changes, advertising policies, new features, and industry best practices.
Required Skills & Qualifications
4–6 years of hands-on experience in Meta Ads / Performance Marketing.
Strong expertise in Meta Ads Manager and Facebook Business Manager.
Proven experience managing and optimizing significant advertising budgets.
Strong understanding of lead generation and conversion-focused campaigns.
In-depth knowledge of audience targeting, retargeting, lookalike audiences, custom audiences, and campaign structures.
Experience with Meta Pixel, Conversions API, events, and conversion tracking.
Strong analytical and problem-solving skills.
Ability to interpret campaign data and make data-driven decisions.
Good understanding of landing pages, funnels, and conversion optimization.
Strong communication and reporting skills.
Ability to manage multiple client accounts and campaigns independently.
Pay: ₹40,000.00 - ₹52,000.00 per month
Work Location: Remote
