About Kelvin Ecopack:
Kelvin Ecopack is a leading manufacturer of sustainable and eco-friendly packaging solutions. We are committed to innovation, quality, and environmental responsibility, serving clients across diverse industries.
Position Summary:
We are seeking a creative and dynamic Social Media Executive to manage and enhance Kelvin Ecopack's digital presence across various social media platforms. The candidate will be responsible for creating engaging content, increasing brand awareness, generating leads, and strengthening customer engagement through effective social media strategies.
Key Responsibilities:
Social Media Management
· Manage company profiles on LinkedIn, Facebook, Instagram, X (Twitter), YouTube, and other relevant platforms.
· Plan, schedule, and publish content regularly across social media channels.
· Monitor social media trends and recommend new strategies to improve engagement.
Content Creation
· Develop creative content including posts, banners, reels, videos, infographics, and stories.
· Coordinate with internal teams to gather information on products, projects, achievements, events, and industry updates.
· Write compelling captions, articles, blogs, and promotional content aligned with the company's branding guidelines.
Brand Building & Engagement
· Build brand awareness and maintain a consistent brand voice across all digital platforms.
· Respond to comments, messages, and inquiries in a professional and timely manner.
· Engage with followers, customers, industry groups, and influencers to expand brand reach.
Campaign Management
· Execute social media marketing campaigns for product launches, exhibitions, events, and lead-generation initiatives.
· Collaborate with the sales and marketing teams to support business development activities.
· Assist in planning and managing paid social media advertising campaigns.
Analytics & Reporting
· Track and analyze social media performance metrics including reach, engagement, followers, impressions, and lead generation.
· Prepare monthly performance reports with recommendations for improvement.
· Monitor competitor activities and industry trends.
Website & Digital Marketing Support
· Assist in updating website content, blogs, and news sections.
· Support email marketing and other digital marketing initiatives as required.
· Coordinate with external agencies, designers, and content creators when necessary.
Desired Qualifications
· Bachelor's Degree in Marketing, Mass Communication, Journalism, Business Administration, or related field.
· Certification in Digital Marketing or Social Media Marketing will be an added advantage.
Experience
· 1–3 years of experience in Social Media Management, Digital Marketing, or Content Marketing.
· Experience in B2B manufacturing, packaging, industrial products, or sustainability-focused organizations will be preferred.
Required Skills
· Strong written and verbal communication skills.
· Excellent content writing and copywriting abilities.
· Knowledge of LinkedIn Marketing and B2B social media strategies.
· Proficiency in Canva, Adobe Creative Suite, or similar design tools.
· Basic knowledge of video editing tools and reel creation.
· Understanding of SEO, Google Analytics, and digital marketing concepts.
· Strong creativity, organizational skills, and attention to detail.
Key Performance Indicators (KPIs)
· Growth in social media followers and engagement.
· Number of marketing-qualified leads generated through digital channels.
· Content publishing consistency and quality.
· Website traffic generated from social media platforms.
· Brand visibility and audience reach.
· Campaign performance and ROI.
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Education:
Experience:
- Social media marketing: 1 year (Required)
Language:
Work Location: In person
