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Category: Marketing
Location: Mumbai
Job Address: Kanjurmarg, Mumbai
No. of Positions: 1
Experience: 10-12 years
Job Description:
The Role:
As a Senior Content Writer, you will manage everything written under both brand names — Instagram captions, long-form editorial, website copy, campaign narratives, client proposals, product stories, founder notes, video scripts, event communications — is this role's responsibility. The audience for both brands is affluent, design-literate, and intolerant of noise.
This is not a content production role. Volume is not a metric. One piece of writing that advances either brand is worth more than twenty pieces that merely fill a calendar.
Job Responsibilities:
1. The Quarry Editorial Content
Write all long-form editorial: material origin stories, quarry provenance narratives, geological history features, design philosophy essays — 500 to 1,200 words, with the authority and restraint of a published magazine piece
Write all organic social content for The Quarry across Instagram, LinkedIn, and Pinterest — precise, restrained, never promotional
Write and maintain all website copy: collection narratives, product descriptions, and every page that carries The Quarry's brand voice
Write The Quarry's campaign lines and campaign narratives
2. Design First Editorial Content
Write long-form content for Design First: project narratives, client journey stories, designer philosophy pieces, and space descriptions that communicate design intent — warm, personal, and deeply informed
Write all organic social content for Design First across Instagram, LinkedIn, and Pinterest — warm, design-led, and personally intimate in register
Write the founder narrative for Design First: how the design vision, the Carlo Scarpa inspiration, and the Style Test philosophy are expressed as brand language
Write Design First's campaign concepts and copy — emotional intelligence and warmth that distinguishes the brand from every modular interiors competitor
3. Cross Brand Responsibilities
Write copy for Meta and Google ad campaigns for both brands — restrained for The Quarry, warmly authoritative for Design First, brand-led at all times
Write video scripts and Reel scripts for both brands — brief, precise copy that does not read as scripted on camera
Develop all email and outreach communications for both brands: client follow-up, event invitations, private viewing announcements, institutional correspondence
Write client-facing proposals and presentation copy for both brands to publication quality
Write founder communication where required — notes, statements, institutional announcements in the Founder's voice, not a generic brand tone
Co-author and maintain a Brand Voice Document for each brand — two separate documents, two distinct standards
Review all outgoing written communication across both brands and flag — with specific reasoning — when tone or structure is drifting from the correct standard for that brand
Research with genuine depth: translate unfamiliar territory — geological history, Italian quarrying traditions, international design movements, an architect's philosophy — into copy that reads like informed intelligence
Job Specifications:
Qualifications:
Degree in English, Journalism, Mass Communication, Humanities, or an equivalent discipline
Portfolio quality takes precedence over formal qualification — the work is the evidence
Experience:
10–12 years of professional writing experience — the portfolio is the definitive evidence of this application
Demonstrated range: long-form editorial, short-form social, campaign copy, and institutional writing — all at a consistent quality level
Documented professional exposure to luxury, architecture, design, art, or luxury hospitality in produced, published work
Has maintained a brand voice over an extended period — not just written within someone else's voice
Understands SEO writing and brand-led writing as two separate disciplines with separate governing principles
Architecture, Interiors & Material Vocabulary:
Strong working knowledge of materials language: marble types, stone finishes, surface treatments, and the vocabulary an architect uses when specifying material — essential for The Quarry content
Deep familiarity with interior design vocabulary: room proportions, joinery, bespoke furniture terminology, and the language of Luxury residential design — essential for Design First content
Understanding of the Luxury lifestyle register: how luxury homes, bespoke interiors, and design objects are written about in Architectural Digest, Wallpaper*, Elle Decor, and Financial Times How To Spend It
Skills & Qualities:
The ability to hold two distinct luxury brand voices simultaneously — this is the central skill and the first thing the portfolio will be assessed for
Restraint as a cultivated skill — knowing what not to say, when to stop, when the image speaks for itself
Research depth — can write with authority about unfamiliar material after proper research, without the research showing
Editorial instinct — knows when a piece needs cutting, when the opening is the third paragraph, when the brief itself is wrong
A reading life that informs the writing — design media, quality journalism, literary non-fiction
Professional maturity — takes precise feedback without fragility and uses it to sharpen the work
Emotional maturity, ownership, and discretion — the operating standard in a founder-led dual-brand luxury environment
Tools & Platforms:
Google Workspace (Docs, Sheets, Drive) — mandatory for all drafts, briefs, and brand voice documentation
CMS: WordPress or equivalent — for uploading and maintaining website copy for both brands
Content scheduling: Meta Business Suite or Later — working familiarity required
SEO context: Semrush or Ahrefs at reading level — to understand keyword landscape without conflating SEO with brand-led writing
Project management: Notion, Asana, or equivalent — for tracking editorial calendar and content approval stages
