Content Marketing Executive — Premium Real Estate
Company: Nitarya Global LLP
Location: New Delhi / Pitampura
Job Type: Full-time
Work Mode: Work from office
Experience: 3–6 years preferred
Salary: ₹35,000 – ₹55,000 per month, depending on quality, writing ability, portfolio, taste level, and experience
Travel: Mostly office-based; occasional local visits may be required for content, market understanding, or project-related work
Full Job DescriptionAbout Nitarya Global LLP
Nitarya Global LLP is building Nitarya Living Index, a research-led advisory and intelligence system for evaluating premium real estate opportunities, neighbourhood quality, micro-market attractiveness, project fundamentals, and living environment quality.
We are not a conventional brokerage or listing platform. Our content needs to educate, build trust, simplify real estate complexity, and help clients understand what to check before making high-value real estate decisions.
Nitarya is an early-stage, founder-led startup with a small core team. This role is suitable for someone who is comfortable with ownership, AI-assisted execution, direct founder interaction, and building a content system from scratch.
About the Role
We are looking for a Content Marketing Executive — Premium Real Estate who can convert founder-led thinking, research notes, market observations, and project insights into clear, premium, trust-building content.
This is not a basic social media posting role.
This role requires strong premium brand sensibility. The candidate should be able to create content that feels refined, trustworthy, intelligent, and useful — not loud, generic, viral-for-the-sake-of-viral, or broker-style.
The role requires someone who can understand nuanced ideas, create useful content formats, manage social/community communication, and support first-touch client engagement.
Key Responsibilities1. Content Creation & Repurposing
- Convert founder’s ideas, voice notes, market observations, and research points into daily content.
- Create LinkedIn posts, Instagram posts, WhatsApp updates, carousels, short explainers, checklists, and simple infographics.
- Prepare content around premium real estate, micro-market evaluation, project due diligence, document readiness, neighbourhood quality, infrastructure access, maintenance, price-vs-value, buyer education, and premium property decision-making.
- Repurpose long-form ideas into short, clear content formats.
- Maintain a weekly and monthly content calendar.
2. Nitarya Living Index Content
- Help convert internal research and market observations into client-friendly content.
- Create simple explainers around how to evaluate a micro-market, project, neighbourhood, or premium real estate opportunity.
- Create content that separates facts, claims, risks, and next steps.
- Avoid hype, exaggerated returns, and broker-style sales language.
3. Community & Social Media Management
- Manage and moderate LinkedIn, Instagram, WhatsApp, and other social channels.
- Respond to basic comments, DMs, and community messages professionally.
- Share useful updates through WhatsApp status, broadcast lists, and community posts.
- Escalate serious client or partner queries to the founder.
4. First-Touch Client Support
- Handle initial responses from prospective clients.
- Ask basic qualification questions.
- Organize lead details clearly.
- Support follow-up discipline.
- Recommend founder calls where appropriate.
5. Visual & Format Creation
- Create clean carousels, infographics, micro-reports, checklists, and simple visual explainers.
- Use Canva and AI tools to create premium-looking content quickly.
- Coordinate with freelance designers or video editors when required.
- Ensure content does not look generic, cheap, loud, cluttered, or overly trend-driven.
Required Skills
- 3+ years of experience in content marketing, social media, community management, marketing communication, or premium brand content.
- Strong written English.
- Ability to write clearly for LinkedIn, WhatsApp, Instagram, and client-facing communication.
- Strong taste and premium communication judgment: ability to create content that appeals to affluent, educated, and high-trust audiences without hype, exaggeration, or cheap visual language.
- Good visual judgment.
- Comfort with Canva or similar design tools.
- Regular use of AI tools such as ChatGPT, Gemini, Claude, Canva AI, CapCut AI, or similar.
- Ability to understand premium clients and avoid mass-market communication.
- Strong ownership, follow-up, and execution discipline.
- Comfortable working in an early-stage, founder-led startup with a small team.
Preferred Background
Candidates from these backgrounds will be preferred:
- Real estate content marketing
- Luxury real estate
- Premium brand communication
- Architecture / interiors / design-led real estate content
- Premium hospitality
- Luxury lifestyle
- Wealth management / investment advisory content
- Luxury retail
- Aviation / travel / private client services
- Founder-led consulting or advisory businesses
- HNI-focused services
- Community or personal-brand content roles
Candidates returning from a career break may also apply if they have strong writing, communication, content judgment, and premium brand sensibility.
This Role Is Not Suitable For
This role is not suitable for candidates who:
- Only want to design graphics.
- Only want to edit videos.
- Only understand reels, trends, and viral content.
- Cannot write professional English.
- Are uncomfortable using AI tools.
- Need every small instruction repeated.
- Prefer large teams, fixed departments, or highly supervised roles.
- Think marketing is only about posting more content.
- Are comfortable with hype, exaggerated claims, or aggressive sales language.
- Create mainly loud, trend-driven, meme-led, discount-led, or mass-market content.
- Cannot distinguish between premium advisory communication and ordinary real estate marketing.
- Lack attention to detail in language, layout, tone, or visual presentation.
How to Apply
Please apply with:
- Your resume.
- 2–3 samples of content you have created.
- Links to LinkedIn posts, Instagram posts, carousels, newsletters, videos, or brand pages you have worked on.
- A short note explaining why you are suitable for a premium real estate / advisory-led content role.
- A list of AI tools you regularly use for content, design, video, or productivity.
Applications without relevant samples may not be shortlisted.
Pay: ₹35,000.00 - ₹55,000.00 per month
Ability to commute/relocate:
- Pitampura, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- Can you share links or samples of posts, carousels, newsletters, videos, or other content you have created?
- What is your current CTC & location ?
- Have you worked in any premium or trust-led sector such as real estate, wealth management, luxury travel, hospitality, immigration, education advisory, or consulting?
- Which tools can you use comfortably?
Options:
Canva
Figma
Adobe Photoshop
Adobe Illustrator
CapCut
Premiere Pro
Notion
Google Sheets
Other
- Share one example of a brand, creator, or company whose content style you think is suitable for premium clients. Explain why in 3–4 lines.
- Are you comfortable working in a small founder-led startup requiring ownership, ambiguity, direct founder interaction, and building systems from scratch?
- Describe one premium or luxury brand, real estate project, hotel, interior/design brand, or advisory business whose communication style you respect. What makes it feel premium to you?
Experience:
- content marketing/ marketing communication: 3 years (Required)
Work Location: In person
